Email conversion rates have become the most pressing concern for the UK email marketing sector, research published by the UK Direct Marketing Association (DMA) reveals. 
According to the findings of the DMA Email Marketing Council’s fifth annual National Client Email Report, sponsored by Alchemy Worx, 48 per cent of email marketers say conversion rates are now [...]

[Read more →]

Facebook is critical in helping brands build momentum in emerging markets, new data from social media analytics provider Socialbakers reveals. Just days before the most-anticipated initial public offering in history, Socialbakers proves just how powerful the 901 million-member Facebook platform is for big brands looking to expand their global footprint and penetrate emerging markets.

With 901 [...]

[Read more →]

UK-based data marketing company, The REaD Group, has announced the launch of the second Charity Data Bursary. Committed to helping marketers working in the voluntary sector to maximise their fundraising revenue, the total bursary fund of £60,000 will be split into two individual awards to appeal to both large and smaller charities.

Charities with annual income [...]

[Read more →]

Estonia Post reports that its direct mail sales have grown 19 per cent compared to 2010 – and consumer survey shows that a third of Estonians now make a purchase decision based on direct mailers.
The Estonian advertising market as a whole grew by 9.4 per cent last year.
Toomas Türk, head of the Infologistics Division, said: [...]

[Read more →]

Kara Trivunovic (pictured) tells how good use of email can drive profits
Email as a marketing tool is quite possibly the most powerful one in the box, and used properly can generate a substantial increase in business.
Marketers do not need an Oxbridge study to tell them that driving incremental sales from a current customer costs a [...]

[Read more →]

An award-winning full-service digital marketing agency founded in 1997 and headquartered in Budapest, Hungary, has been acquired by Possible Worldwide – a WPP company.
With offices in Serbia, Austria and Romania, Carnation Internet Tanácsadó Zrt services a variety of clients throughout the central and eastern Europe region, employing more than 75 people. Major clients include Coca-Cola, [...]

[Read more →]

Munich-headquartered digital marketing technology provider eCircle has announced it is being acquired by Teradata, a global analytic data solutions company, and Aprimo – a Teradata company and a leader in integrated marketing management software. 
The company says the combination of Teradata’s analytical capabilities, Aprimo’s integrated marketing expertise and eCircle’s cloud-based digital messaging solution will enable marketers [...]

[Read more →]

Reed Business Information has announced it is putting its Australian business publishing and online lead generation businesses up for sale.
One of the largest B2B publishers in the world, the company said the decision to sell the business – which includes titles such as Australian Doctor, Money Management, Australian Mining, B&T and online lead generation business [...]

[Read more →]

Ollie Bath (pictured) discusses insight, analysis and the need for the right tools to track the customer journey to the last click.
In ad tech there’s an overwhelming need for simplicity, transparency and accountability. As a former client-side marketer, I’m well aware of the enormous leap of faith made when investing media spend, let alone media [...]

[Read more →]

First published in DMI, May 2001.
As Postcomm has introduced new licensing regulations, the Postal Industry stands on the brink of change – Mark Woodcock (pictured) reports on the likely changes in International Postal competition.
There was a time when dealing with the post in the UK was a simple affair. 
There were few competitors, few options, limited [...]

[Read more →]