What people love, they will pay for. The businesses that most successfully engage with their customers via social media are those that understand what their customers love.

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Liane Dietrich, UK managing director of affiliate network, LinkShare, assesses the rise in international online shopping and the marketing strategies brands need to employ to increase their revenue.
With the recession in full swing and high street sales continuing to tumble across much of the western world, the last 12 months have seen consumers turn to [...]

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Total advertising expenditure in the UK will decline by 11.7 per cent this year, to £14.5bn ($23.7bn; €17bn), but will return to marginal growth in 2010, according to figures from WARC (World Advertising Research Center) and the Advertising Association. Adspend declined four per cent in 2008, year-on-year, to £18.6bn. There had been positive growth of 4.3 [...]

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Global information services company, Experian, has appointed Javier Moreno Zabala (pictured below) as general manager for Experian CheetahMail in Spain.
He will be responsible for accelerating Experian CheetahMail’s growth in Spain and further strengthening its position as a major European provider of email marketing and customer intelligence technologies. Previously, he held senior sales and marketing positions [...]

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Sally Hooton reports on industry events last month in Madrid.
International marketers gathered in Spain’s capital last month for two days of debate, followed by a surprisingly entertaining awards gala.
While some awards events can be tedious for those who aren’t contenders, the Spanish turned their annual IMAN ceremony into a well-attended delight for all, with humour [...]

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Keith Wiser flies ho…
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Nick Martin says bringing of…
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New research shows many Indians are unaffected by the recession and two-thirds say they plan to maintain spending levels over the next 12 months.
A study by Boston Consulting Group (BCG) reports that 66 per cent of Indians will not reduce their expenditure and the rest intend to ease their spending by around ten per cent.
The [...]

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Its an answer to the marketer’s dilemma – when is the best time to send email messages: A tool which predicts the ideal time has been launched by international marketing solutions provider, Silverpop.
The Send Time Optimization feature joins the company’s Engage online marketing suite and offers impressive results.
The feature analyses recipient behaviour on a [...]

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Nick Martin says insight needs to be at the…
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