The rapid rise of mobile Internet access will almost double the monetary value of the Internet economy within the G20 nations by 2016.
In a study on behalf of Google, global management consulting firm The Boston Consulting Group (BCG) forecasts that the surge in online economic growth will be fuelled by the explosive upswing in smartphone [...]

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‘Mobile ad revenue to grow 600% globally in five years’
The mobile phone was once deemed too personal an instrument for marketers to use as a communications channel. But times have changed: mobile marketing is maturing rapidly, moving on from experimental initiatives to become an integral member of the media mix.
So much so that the almost [...]

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Our marketer on the ground, Simon Burrell, spent many years working in and travelling across different regions of the world and now runs his own global travel website.
Here, he offers a marketer’s-eye view of travel taxes.
These days, it seems Governments are keen to levy fare hikes and taxes on anyone who travels, whether it is [...]

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Picture the scene: you go shopping and, within a few minutes, you find just the item you have been looking for. Even better, it’s on offer – a 70 per cent discount! 
Furthermore, all this has been achieved while surfing your favourite websites . . . and the item is available in your preferred region.
A group [...]

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Delegates planning to attend the annual USA DMA conference and exhibition in October, have the chance to give it more of an international flavour this year.
After the 2011 show, visitors from around the world expressed hopes for less US-focused programming this time. Organisers have responded by asking for ‘best in class’ international case studies to [...]

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New UPU study provides insight into 20 years of e-services development
Seventy per cent of Posts worldwide consider postal e-services strategically important for the future, according to a unique study by the Universal Postal Union (UPU), measuring the development of these services. 
The research also establishes an important industry index against which to monitor e-services’ evolution.
The study [...]

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Online retailers must take steps now to address a critical issue around new EU cookie legislation or risk damaging user experience and customer conversions from May this year.
So says Maxymiser, a global expert in multivariate testing, personalisation and optimisation solutions.
With only four months until penalties come into force, Maxymiser – which has offices in New [...]

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A survey of large-company website owners, shows that the error rates on corporate websites are shockingly high – and web editors are seeing a sharp correlation between poor online customer experiences and company income.
The study by Magus – a major enterprise website governance and compliance solutions provider –  surveyed some 200 website owners and senior digital decision-makers [...]

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Customer engagement can now be optimised through use of conversational marketing technology, enabling cross-channel, inbound/outbound and one-to-one personalised dialogues, including over Facebook and Twitter – explains François Laxalt (pictured).
Over the past few years, marketers have begun moving from multi-channel but siloed marketing techniques, towards integrated cross-channel approaches. In doing so, they have broken down [...]

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Internet trade has put the European market for courier, express and parcel (CEP) services back on track for growth, says management consultancy A T Kearney: 2010 saw the volume of shipments rise by six per cent compared with the year before to five billion and revenues grow by four per cent in the same period [...]

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