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Recent articles tagged with the word "sales"
Tapping into the attraction economy
August 11th, 2009 · No Comments
Tags: Features · This month's online edition
Out of the clouds
August 4th, 2009 · No Comments
Consider the scenario where the information acquired in real time at a touchpoint from an enquirer is matched to the information held in a marketing database. The touchpoint management process can exist off-site in the ‘cloud’.
Tags: Features · This month's online edition
Recession ‘easing its grip on direct marketing employment’
July 14th, 2009 · No Comments
Hundreds of US-based direct marketers, agencies and service providers are offering glimmers of hope for direct marketing jobseekers, according to the latest Bernhart Associates employment update.
“It appears the direct marketing job market is scraping the bottom,” reports Jerry Bernhart, principal of Bernhart Associates Executive Search, a direct marketing recruiting firm which has been issuing quarterly [...]
Tags: News · Sally Hooton · This month's online edition
British recession – the worst is over, say businesses
July 7th, 2009 · No Comments
UK business experts say the worst of the recession is over – but warn against complacency.
The British Chambers of Commerce (BCC) – whose survey of 5,600 businesses is released today – says recovery will be fragile but pointed to progress in the manufacturing and service sectors in the second quarter of the year and a [...]
Tags: News · Sally Hooton · This month's online edition
A quick midsummer primer
July 1st, 2009 · No Comments
HERSCHELL GORDON LEWIS explores the perceived wisdom of the use of negatives in copy.
In my callow youth, I taught English literature at a minor US university. There, I solidified my impious opinion that Wordsworth should have been considered a minor poet. But Wordsworth had a line in his ode, ‘Intimations of Immortality’:
‘The sunshine is a glorious birth.’
So [...]
Tags: Columnists · Herschell Gordon Lewis · This month's online edition
Recession indicators
July 1st, 2009 · No Comments
When will the financial gloom lift? Doug Sacks has been gazing into his crystal ball for clues.
The BIG question here and elsewhere remains the weakness of the national and global economies. Specifically, as Americans are fairly impatient people, when will we turn the corner and see the sun shine again?
This does not have to be [...]
Tags: Columnists · Doug Sacks · This month's online edition
How are the mighty fallen
June 30th, 2009 · No Comments
Editor’s Leader column, July 2009
Can anyone tell me if this is a first – a television commercial to promote advertising on the telly? The ad currently running on UK screens shows a man on a psychiatrist’s couch breaking out of a trance-like regressive state to sing snippets of old TV ad jingles: ‘Nuts, whole hazlenuts, Cadbury’s [...]
Tags: Editorial · Sally Hooton · This month's online edition
Tips for maximising success online
June 30th, 2009 · No Comments
Liane Dietrich, UK managing director of affiliate network, LinkShare, assesses the rise in international online shopping and the marketing strategies brands need to employ to increase their revenue.
With the recession in full swing and high street sales continuing to tumble across much of the western world, the last 12 months have seen consumers turn to [...]
Tags: Editorial · This month's online edition
Direct mail volume ‘flattening, pointing to turnaround in US housing industry’
June 30th, 2009 · No Comments
After months of plummeting, mortgage and home equity marketing direct mail is finally levelling off in the US.
DM intelligence provider, Mintel Comperemedia, reports that for the past six months – after more than two years of declines – the number of home loan offers sent to Americans has been flat. From December 2008 to May [...]
Tags: News · Sally Hooton · This month's online edition
Experian company appoints Spanish chief
June 25th, 2009 · No Comments
Global information services company, Experian, has appointed Javier Moreno Zabala (pictured below) as general manager for Experian CheetahMail in Spain.
He will be responsible for accelerating Experian CheetahMail’s growth in Spain and further strengthening its position as a major European provider of email marketing and customer intelligence technologies. Previously, he held senior sales and marketing positions [...]
Tags: News · Sally Hooton · This month's online edition


















