Nearly half of UK marketers say they aren’t confident their efforts to gain consumer consent to place cookies on their devices will meet the new requirements of the ePrivacy Directive, research has revealed.
The finding comes from a survey of more than 150 of the UK’s top marketing agencies, conducted by the UK Direct Marketing [...]
Recent articles tagged with the word "sales"
Cookie Law: many marketers ’still in the dark about what constitutes consent’
May 22nd, 2012 · No Comments
Tags: News · Sally Hooton · This month's online edition
Enter the world of shopping
May 17th, 2012 · No Comments
Adam Stewart (pictured) charts how commerce has changed in just a few months and discusses ways to reach a borderless 24/7 shopping community.
Over the last 18 months, the e-commerce sector has seen phenomenal growth and, despite tough conditions on the high street, sales online remain buoyant. In fact, research from Forrester has predicted that online retail [...]
Tags: Features · This month's online edition
McKinsey & Company to speak at IDM B2B Conference in London next week
May 16th, 2012 · No Comments
The Institute of Direct and Digital Marketing (IDM) has announced it has secured global consulting firm McKinsey & Company to speak at its annual B2B Marketing conference, sponsored by D&B, on Thursday May 24.
McKinsey’s session, Find Big Growth in Big Data, will share global perspectives on how to make sense of the phenomenal amount and [...]
Tags: News · Sally Hooton · This month's online edition
Product of the Year Awards 2013: now open for entries
May 9th, 2012 · No Comments
Entry has opened for the 2013 Product of the Year Awards – the largest consumer survey of its type, awarding the most innovative FMCG products each year. Recipients of the seal of approval (pictured) can expect direct sales increases as a result of their win, without having to rely on heavy discounting, organisers report.
Established 25 [...]
Tags: News · Sally Hooton · This month's online edition
Direct mail hits home in Estonia
May 9th, 2012 · No Comments
Estonia Post reports that its direct mail sales have grown 19 per cent compared to 2010 – and consumer survey shows that a third of Estonians now make a purchase decision based on direct mailers.
The Estonian advertising market as a whole grew by 9.4 per cent last year.
Toomas Türk, head of the Infologistics Division, said: [...]
Tags: News · Sally Hooton · This month's online edition
Breathing new life into the corporate website
May 8th, 2012 · No Comments
Russell Loarridge (pictured) tells how to bridge your website and the social networks to power a modern marketing strategy.
Incorporating social media into marketing strategy is becoming standard practice, but many organisations still struggle with how to make the most of opportunities created by these platforms and tools.
As social media evolves, so too should the corporate [...]
Tags: Features · This month's online edition
Confidence returning in Chinese economy
May 8th, 2012 · No Comments
Despite a steady fall in the rate of Chinese economic growth over the past two years, official GDP statistics continue to suggest current growth of more than eight per cent.
Based on both private sector surveys (IPSOS and Nielsen) and official consumer confidence polls, six out of the seven most recent assessments of consumer views suggest [...]
Tags: News · Sally Hooton · This month's online edition
Getting the most from cross- and up-sell programmes
May 4th, 2012 · No Comments
Kara Trivunovic (pictured) tells how good use of email can drive profits
Email as a marketing tool is quite possibly the most powerful one in the box, and used properly can generate a substantial increase in business.
Marketers do not need an Oxbridge study to tell them that driving incremental sales from a current customer costs a [...]
Tags: Features · This month's online edition
European database opens to Czech firms
May 3rd, 2012 · No Comments
Comprehensive data service, Eurocontactpool, is to be made available to business-to-business (B2B) companies in the Czech Republic for the first time.
The move is expected to help drive the Czech Republic’s growing export economy, which is increasing every year, by enabling Czech firms to access prospect customers right across Europe.
EuroContactPool will be offered in the Czech [...]
Tags: News · Sally Hooton · This month's online edition
UK, Europe: the age of austerity continues
May 2nd, 2012 · No Comments
Last month, the UK slipped into its first double-dip recession since 1975, with its national statistics office reporting that the economy shrank 0.2 per cent in the first quarter of 2012, following a contraction of 0.3 per cent in the last quarter of 2011. The Bank of England is forecasting that the economic misery will [...]
Tags: News · Sally Hooton · This month's online edition



















