The UK’s e-retailers are losing millions of pounds in sales by failing to respond to customers’ online requests for product and service information, new research has revealed.
The findings of a survey of 217 companies trading in ten different retail sectors, conducted on behalf of the UK Direct Marketing Association’s Response Management Council, show that one-in-ten [...]

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China’s oldest and third largest brewer, Harbin Beer, has hired a British company to serve and audit its online video advertising in China.
UK-based Telemetry says this is a major achievement as it is the first foreign company to be permitted to serve and audit an online video campaign for a Chinese brand within China.
With one [...]

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A two-day event – Unified Communications Expo – will demonstrate the value of ‘connected business anywhere’ to thousands of visitors, show organisers say.
Staged at London’s Olympia on March 6-7, the event promises to inform visitors from small to large organisations and cover all key lines of business – HR, sales and marketing finance and business [...]

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UK-based independent postal operator, Secured Mail, has acquired the Downstream Access (DSA) Division of DHL Global Mail UK. The agreement is subject to contract.
The deal, for an undisclosed sum includes a mail depot in Crick, Northamptonshire, with 55 staff and increases Secured Mail’s share of the market.
Existing clients of DHL Global Mail UK’s DSA unit [...]

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The latest Bellwether survey, published today by the Institute of Practitioners in Advertising (IPA), reveals that marketing budgets were revised up in Q4 for a second successive quarter, as companies sought to protect market share against competitors.  
With 20 per cent of companies reporting an upward revision compared to 19 per cent that reported a reduction, [...]

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UK-based list broker/manager, Uni-Marketing, has been appointed to exclusively manage the international database of the National Geographic Society (worldwide excluding USA/Canada).
The National Geographic Society was founded in 1888 as a non-profit organisation and has maintained its mission to increase and distribute geographic knowledge around the globe. The society has earned a worldwide reputation as the [...]

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David Excell (pictured) discusses what it means to really understand customer buying behaviour
How well do you know your customers?
Not your customer base as a homogenised whole; your individual customers?
With minimal growth forecast throughout most of the industrialised world during 2012, never has it been more important for consumer-facing businesses to initiate direct marketing that delivers [...]

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Breathe new life into an ailing Customer Relationship Management (CRM) strategy, says Carolyn Bondi (pictured), who has first aid tips to nurse it back on its feet. 
This year more than ever, sales figures need to be busily multiplying. But if you suspect your campaigns could be dead on arrival, it’s time to check your CRM [...]

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Love will be in the air next month as Valentine’s Day comes into view – and love is similarly all around for Japanese car giant Honda in its latest UK campaign.
Honda has teamed up with UK confectionery king Swizzels Matlow for a retro influenced sales campaign.
The Derbyshire-based sweet-makers have used their iconic Love Hearts imagery [...]

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Businesses, charities, communities and other legal entities need to act fast to avoid missing out on the Internet domain name revolution, warns domain name management specialists, NetNames. 
From, January 12, ICANN, the body that regulates Internet naming conventions, has been open to applications to operate almost any characters after the ‘dot’, replacing conventional domain extensions such [...]

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