Advertising on mobile devices rocketed by 157 per cent in 2011, to a new high of £203.2 million, according to the annual IAB and PwC mobile advertising spend study.
With smartphone ownership standing at 53 per cent of the UK population, the proliferation of touchscreen technology, 3G, and soaring tablet sales have sparked a surge in [...]

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. . . too much, says Doug Sacks, who feels swamped by inbox information.
Marketing Information overload. We all suffer from it. How do we, as eager and avid seekers of industry knowledge, winnow out the useful and important from the commonplace? The thinly disguised sales pitch? The valid but too technical information? How do providers [...]

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Tim Biddiscombe (pictured) tells how to overcome some of the key challenges surrounding implementation of marketing automation solutions globally.
There are many challenges facing a company looking to undertake or improve their international marketing.
Here, we’ll explore a few key issues, including those encountered when planning the campaign, managing data, deciding on language preferences and communication channels [...]

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First published in DMI, May 2001.
As Postcomm has introduced new licensing regulations, the Postal Industry stands on the brink of change – Mark Woodcock (pictured) reports on the likely changes in International Postal competition.
There was a time when dealing with the post in the UK was a simple affair. 
There were few competitors, few options, limited [...]

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The transition from e-commerce to m-commerce is gathering momentum as more and more companies are exploring the possibilities of mobile marketing. Pioneers include pizza chain Domino’s,  which reported £10m in sales via its mobile site and app since its launch, and British retailer Marks & Spencer, which delivered more than £1m in sales via its [...]

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A new service, called ‘2nd Use Data’, has been introduced to the market as a direct response to current economic difficulties.
UK data provider The Data Partnership has launched the service to provide companies with the opportunity to buy fresh data on a shoe-string budget. 
‘2nd Use Data’ provides data and leads generated by The Data Partnership [...]

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Emer Timmons (pictured) reports from the recent Retailtopia event in London.
When you look down on the shoppers from nearly 400 feet, Oxford Street looks like the beating heart of British retail. I saw that heart beating as strong as ever earlier last month when I joined Professor Patrick Barwise, chairman of Which?, at the top [...]

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Marketers lack the messaging skills and tools required for success in an expanding selling environment, says an international report by US-based Corporate Visions.
The sales and marketing messaging company surveyed more than 600 business-to-business (B2B) sales and marketing professionals around the world and found that more than 50 per cent of them have insufficient, little or [...]

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Chris Merrington (pictured) points out the mistakes to avoid when negotiating.
How good are you at negotiating? What do you do well and not so well? How much better could you be?
I work with agency people and sales people and see lots of similar mistakes and faux pas being made by them, which can be so [...]

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The current multichannel approach to sales and service must be mirrored by a multichannel approach to communication, says Claire Sporton (pictured), who has advice for the chief customer officer.
There can be no doubt that demand for customer insight is high on the corporate agenda. The number of C-level roles concentrating on understanding the customer experience [...]

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