Consider the scenario where the information acquired in real time at a touchpoint from an enquirer is matched to the information held in a marketing database. The touchpoint management process can exist off-site in the ‘cloud’.

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The UK Call Centre & Customer Management Expo is being held September 22-23, at Birmingham’s NEC. Here’s a preview:
Issues of offshoring and outsourcing are once again making headlines, with industry commentators suggesting that more companies are looking to outsource their marketing fulfilment and customer services in order to provide a more flexible, scalable solution.
The benefits [...]

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 Keith Wiser has written a book, bringing his global perspective on the past, present and future of direct marketing.
‘The trouble with the world today is that no-one respects their parents and everyone wants to write a book.’
Cicero wrote those words more than 2,000 years ago.
Today, I have considerably less trouble with the former than [...]

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HERSCHELL GORDON LEWIS explores the perceived wisdom of the use of negatives in copy.
In my callow youth, I taught English literature at a minor US university. There, I solidified my impious opinion that Wordsworth should have been considered a minor poet. But Wordsworth had a line in his ode, ‘Intimations of Immortality’:
‘The sunshine is a glorious birth.’
So [...]

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A campaign to beat the recession and keep staff in work has surveyed workers about bad boss behaviour and come up with some interesting examples of . . . er . . . bad boss behaviour.
Specific examples of de-motivating boss behaviour revealed by the Keep Britain Working survey include:
 

A charity boss who brought in his [...]

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UK-based telephone fundraising organisation, Relationship Marketing, is calling on the fundraising sector to appeal against a ‘miscarriage of justice’ that it claims led to charity fundraising calls being treated the same as commercial telesales.
Chief executive Hugh McCaw (pictured below) wants the government to revisit its decision – made in 1998 – not to give charities [...]

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Ian Hughes says companies need to check their…
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Susanne Hornikel has been re…
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Herschell Gordon Lewis is ki…
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Doug Sacks sums up the headl…
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