The EU-driven legislation designed to protect web-users from being tracked by cookies without their consent, comes into force in May. Companies with online services need to ensure compliance with the law as the Information Commissioner’s Office (ICO) has powers to penalise non-compliant companies after May.
Although he believes the legislation to be over-protective, Jonathan Erwin [...]
Recent articles tagged with the word "services"
Which way will the cookie crumble come May 2012?
February 3rd, 2012 · No Comments
Tags: Editorial · This month's online edition
Financial-product customers prefer to obtain marketing information online, new research shows
February 3rd, 2012 · No Comments
Paul Seabrook (pictured) examines the latest fast.MAP survey results.
Websites – whether independent, comparison or brand-owned – together continue to be people’s main financial service research routes, each used by around three out of ten consumers, according to new research.
Also revealed are people’s main reasons for selecting the financial brands they use – they include the [...]
Tags: Features · This month's online edition
Eurostar selects new pan-European creative agency
February 1st, 2012 · No Comments
Eurostar, the high-speed passenger train service linking London and mainland Europe, has selected AMV BBDO to provide creative and advertising services across all markets, following a multi-stage pitch process.
AMV BBDO will work alongside Eurostar as lead creative agency in the strategic development of its pan-European advertising. In partnership with CLM BBDO, which will take responsibility [...]
Tags: News · Sally Hooton · This month's online edition
Court dismisses Polish mail monopoly case
January 30th, 2012 · No Comments
Poland’s national postal service, Polish Post, has lost a key court battle against a private sector competitor it claimed was delivering mail in violation of the country’s monopoly protections.
The verdict of the district court in Krakow is open to a possible appeal, reports Post&Parcel.
Although Poland has to fully open up its postal market to competition [...]
Tags: News · Sally Hooton · This month's online edition
E-retailers losing ‘millions in sales’ by ignoring online customer enquiries, says report
January 27th, 2012 · No Comments
The UK’s e-retailers are losing millions of pounds in sales by failing to respond to customers’ online requests for product and service information, new research has revealed.
The findings of a survey of 217 companies trading in ten different retail sectors, conducted on behalf of the UK Direct Marketing Association’s Response Management Council, show that one-in-ten [...]
Tags: News · Sally Hooton · This month's online edition
MMA hosts brand and agency briefing and debates lessons learnt in 2011
January 25th, 2012 · No Comments
The international Mobile Marketing Association (MMA) is staging its first Brand and Agency Briefing of 2012 in London next week.
The event will feature an interactive panel debate focused on mobile marketing strategies and tactics used over the recent Christmas period – illustrated through case studies demonstrating how brands are leveraging the mobile channel.
Renowned speakers and [...]
Tags: News · Sally Hooton · This month's online edition
Polish entrepreneurs launch targeted international ad network for daily deals
January 24th, 2012 · No Comments
Picture the scene: you go shopping and, within a few minutes, you find just the item you have been looking for. Even better, it’s on offer – a 70 per cent discount!
Furthermore, all this has been achieved while surfing your favourite websites . . . and the item is available in your preferred region.
A group [...]
Tags: News · Sally Hooton · This month's online edition
Posts consider postal e-services strategically important for future: study
January 24th, 2012 · No Comments
New UPU study provides insight into 20 years of e-services development
Seventy per cent of Posts worldwide consider postal e-services strategically important for the future, according to a unique study by the Universal Postal Union (UPU), measuring the development of these services.
The research also establishes an important industry index against which to monitor e-services’ evolution.
The study [...]
Tags: News · Sally Hooton · This month's online edition
Secured Mail acquires part of DHL Global Mail UK
January 19th, 2012 · No Comments
UK-based independent postal operator, Secured Mail, has acquired the Downstream Access (DSA) Division of DHL Global Mail UK. The agreement is subject to contract.
The deal, for an undisclosed sum includes a mail depot in Crick, Northamptonshire, with 55 staff and increases Secured Mail’s share of the market.
Existing clients of DHL Global Mail UK’s DSA unit [...]
Tags: News · Sally Hooton · This month's online edition
Amadeus helps Which? get closer to its customers: case study
January 18th, 2012 · No Comments
Business solutions specialist Amadeus Software Limited, has helped UK consumer rights magazine publisher Which? develop an agile, scalable Customer Relationship Management (CRM) system, cutting data processing time from days to hours.
The customised SAS solution began delivering a return on investment immediately and will pay for itself within 12 months, the company reports.
Which? used to be a [...]
Tags: News · Sally Hooton · This month's online edition





















