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Recent articles tagged with the word "services"

Reed to sell Australian titles

May 1st, 2012 · No Comments

Reed Business Information has announced it is putting its Australian business publishing and online lead generation businesses up for sale.
One of the largest B2B publishers in the world, the company said the decision to sell the business – which includes titles such as Australian Doctor, Money Management, Australian Mining, B&T and online lead generation business [...]

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Tags: News · Sally Hooton · This month's online edition

Team aims high for Norway sponsorship

May 1st, 2012 · No Comments

A London-based agency is working closely with colleagues in Scandinavia to promote a death-defying event.
Slingshot Sponsorship and BITE are managing sponsorship for the Red Bull Cliff Diving Series in Grimstad, Norway.  
The sponsorship and brand management specialists have combined to create commercial opportunities around the event – one of only six World Series Competitions worldwide [...]

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Tags: News · Sally Hooton · This month's online edition

Use it or lose it

May 1st, 2012 · No Comments

Consumers warn brands to tailor personal data into effective insight, or they will shop elsewhere.
The proliferation of marketing channels over the last five years has significantly impacted on the way consumers expect to be treated by brands, reports Experian Marketing Services.
As more and more people embrace the multi-channel environment in their own lives, sharing information [...]

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Tags: News · Sally Hooton · This month's online edition

Is the ‘big brand experience’ too predictable?

April 26th, 2012 · No Comments

Yiannis Maos (pictured) wonders whether major brands can learn from independent retailers when it comes to providing the unique customer experience. 
When walking into an independent shop, restaurant or hotel, straight away the customer notices something: ‘This is like nothing I have seen before.’ That’s because they probably haven’t and this is one of the key [...]

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Tags: Features · This month's online edition

London 2012 Olympics: a once in a lifetime opportunity or a chance to generate long-term loyalty?

April 25th, 2012 · No Comments

Robert King (pictured) says business in the hospitality sector that take a longer term view of the Games may benefit for years to come.
The London 2012 Olympics will be a prime opportunity for travel, hospitality and retail companies to engage with a variety of new customers from all over the world. 
London is a central and [...]

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Tags: Features · This month's online edition

Who’ll be handling your mail in 2003?

April 23rd, 2012 · No Comments

First published in DMI, May 2001.
As Postcomm has introduced new licensing regulations, the Postal Industry stands on the brink of change – Mark Woodcock (pictured) reports on the likely changes in International Postal competition.
There was a time when dealing with the post in the UK was a simple affair. 
There were few competitors, few options, limited [...]

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Tags: Classic Collection · Features · This month's online edition

Get on the right track to cross-border campaign success (and Eurostar style!)

April 23rd, 2012 · No Comments

Don’t deliver cross-border marketing communications to people who don’t want them – and make compliance with European data protection rules painless. That’s the message from global B2B marketing data and services provider Mardevdm2.
The company has just introduced its new European Suppression File  (ESF) to the market and is helping to promote it with a competition [...]

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Tags: News · Sally Hooton · This month's online edition

In the print room, no-one can hear you scream: viral campaign launches Friday 13 . . . you have been warned!

April 11th, 2012 · No Comments

Many people avoid launching products or services, or even revealing fresh concepts, on ‘unlucky’ Friday 13. But one UK-based print services firm chose the date especially.
This Friday, Bytes Document Solutions is airing its first viral ad: Ihateprinters.co.uk  
It’s good, but it’s not pretty!
The promotional film by the international firm – Xerox ‘Partner of the Year’ [...]

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Tags: News · Sally Hooton · This month's online edition

The future of customer experience innovation - have your say

April 5th, 2012 · No Comments

Rapide launches poll to determine the future of customer experience innovation
The customer is king – or, at least, the customer has to be king in an era of economic hardship where, more than ever before, customer experience is providing the key to success for some of the biggest brands. 
Customer experience is the hot topic – [...]

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Tags: News · Sally Hooton · This month's online edition

Fast-forward to 2020 for the world’s best shopping experience

April 5th, 2012 · No Comments

Emer Timmons (pictured) reports from the recent Retailtopia event in London.
When you look down on the shoppers from nearly 400 feet, Oxford Street looks like the beating heart of British retail. I saw that heart beating as strong as ever earlier last month when I joined Professor Patrick Barwise, chairman of Which?, at the top [...]

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Tags: Editorial · This month's online edition

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