Direct Marketing International Online DMIonline.net logo image

THE ONLY GLOBAL BUSINESS TITLE FOR DIRECT AND INTERACTIVE MARKETERS



Recent articles tagged with the word "show"

Which way will the cookie crumble come May 2012?

February 3rd, 2012 · No Comments

The EU-driven legislation designed to protect web-users from being tracked by cookies without their consent, comes into force in May. Companies with online services need to ensure compliance with the law as the Information Commissioner’s Office (ICO) has powers to penalise non-compliant companies after May.
Although he believes the legislation to be over-protective, Jonathan Erwin [...]

[Read more →]

Tags: Editorial · This month's online edition

Financial-product customers prefer to obtain marketing information online, new research shows

February 3rd, 2012 · No Comments

Paul Seabrook (pictured) examines the latest fast.MAP survey results.
Websites – whether independent, comparison or brand-owned – together continue to be people’s main financial service research routes, each used by around three out of ten consumers, according to new research.
Also revealed are people’s main reasons for selecting the financial brands they use – they include the [...]

[Read more →]

Tags: Features · This month's online edition

Eurostar selects new pan-European creative agency

February 1st, 2012 · No Comments

Eurostar, the high-speed passenger train service linking London and mainland Europe, has selected AMV BBDO to provide creative and advertising services across all markets, following a multi-stage pitch process.
AMV BBDO will work alongside Eurostar as lead creative agency in the strategic development of its pan-European advertising. In partnership with CLM BBDO, which will take responsibility [...]

[Read more →]

Tags: News · Sally Hooton · This month's online edition

International Direct Marketing Day to showcase the best campaigns

January 30th, 2012 · No Comments

It’s hugely informative, it’s especially for international marketers and it’s free! Make sure you sign up to be part of the International Direct Marketing Day being held on Tuesday March 13 (9am-4pm GMT) on a screen near you! 
This extra special online event will showcase the most successful direct and digital marketing campaigns from around Europe, [...]

[Read more →]

Tags: News · Sally Hooton · This month's online edition

E-retailers losing ‘millions in sales’ by ignoring online customer enquiries, says report

January 27th, 2012 · No Comments

The UK’s e-retailers are losing millions of pounds in sales by failing to respond to customers’ online requests for product and service information, new research has revealed.
The findings of a survey of 217 companies trading in ten different retail sectors, conducted on behalf of the UK Direct Marketing Association’s Response Management Council, show that one-in-ten [...]

[Read more →]

Tags: News · Sally Hooton · This month's online edition

Call for international case studies for USA DMA’s Vegas show

January 24th, 2012 · No Comments

Delegates planning to attend the annual USA DMA conference and exhibition in October, have the chance to give it more of an international flavour this year.
After the 2011 show, visitors from around the world expressed hopes for less US-focused programming this time. Organisers have responded by asking for ‘best in class’ international case studies to [...]

[Read more →]

Tags: News · Sally Hooton · This month's online edition

Expo will provide ‘biggest and most informative’ business communications event this year

January 24th, 2012 · No Comments

A two-day event – Unified Communications Expo – will demonstrate the value of ‘connected business anywhere’ to thousands of visitors, show organisers say.
Staged at London’s Olympia on March 6-7, the event promises to inform visitors from small to large organisations and cover all key lines of business – HR, sales and marketing finance and business [...]

[Read more →]

Tags: News · Sally Hooton · This month's online edition

Posts consider postal e-services strategically important for future: study

January 24th, 2012 · No Comments

New UPU study provides insight into 20 years of e-services development
Seventy per cent of Posts worldwide consider postal e-services strategically important for the future, according to a unique study by the Universal Postal Union (UPU), measuring the development of these services. 
The research also establishes an important industry index against which to monitor e-services’ evolution.
The study [...]

[Read more →]

Tags: News · Sally Hooton · This month's online edition

Marketing spend up again despite slump in confidence: Bellwether study

January 19th, 2012 · No Comments

The latest Bellwether survey, published today by the Institute of Practitioners in Advertising (IPA), reveals that marketing budgets were revised up in Q4 for a second successive quarter, as companies sought to protect market share against competitors.  
With 20 per cent of companies reporting an upward revision compared to 19 per cent that reported a reduction, [...]

[Read more →]

Tags: News · Sally Hooton · This month's online edition

Come and join us in February: we’re at TFM&A … AND we’re having another Margarita Monday party!

January 17th, 2012 · No Comments

The GMA – the Global Marketing Alliance (parent of DMI publications) – is looking forward to meeting up with international marketers in February.
First of all, we are having a party! As usual, on the eve of a major marketing industry event, the GMA will be staging the London branch of its world-famous Direct Margarita International [...]

[Read more →]

Tags: News · Sally Hooton · This month's online edition

``