Email conversion rates have become the most pressing concern for the UK email marketing sector, research published by the UK Direct Marketing Association (DMA) reveals. 
According to the findings of the DMA Email Marketing Council’s fifth annual National Client Email Report, sponsored by Alchemy Worx, 48 per cent of email marketers say conversion rates are now [...]

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Adam Stewart (pictured) charts how commerce has changed in just a few months and discusses ways to reach a borderless 24/7 shopping community.
Over the last 18 months, the e-commerce sector has seen phenomenal growth and, despite tough conditions on the high street, sales online remain buoyant. In fact, research from Forrester has predicted that online retail [...]

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Philip Penlington (pictured) says it’s not just the Queen’s Jubilee and the Olympics which marketers should be leveraging.
In the UK currently, now is the quiet before the storm of a summer of great events which will take over media and public interest very soon: the Queen’s Diamond Jubilee, the Euro 2012 football tournament with both [...]

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President Bill Clinton will address delegates at the 59th Cannes Lions International Festival of Creativity in France next month.
To celebrate the tenth anniversary of the foundation of Grupo ABC, the largest communications group in Latin America, he will take to the stage in the Palais des Festivals in Cannes on Thursday evening, June 21, and [...]

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Poor data management and too much contact with supporters is affecting charitable donations. 
That’s the finding of a study for data asset management specialist The REaD Group, which was looking for ways for charities to increase their fundraising. 
Consumer perception of how charities market their services and the way they use and manage supporter data has changed [...]

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Estonia Post reports that its direct mail sales have grown 19 per cent compared to 2010 – and consumer survey shows that a third of Estonians now make a purchase decision based on direct mailers.
The Estonian advertising market as a whole grew by 9.4 per cent last year.
Toomas Türk, head of the Infologistics Division, said: [...]

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The use of video content in ads  increases engagement and positively affects the brand, a study by MediaMind shows. It analysed 24,000 creatives with more than 12 billion impressions served in the US between July and December 2011. The results showed that users exposed to  rich media ads are three times more likely to end [...]

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The European Letterbox Marketing Association (ELMA) has published the first pan-European census of door drop media, covering 20 markets.  
The research found that the door drop market in Europe was estimated at 108 billion items in 2010, worth an estimated €3.8bn of media spend.  
Where comparative data exists, the research found that the market volume [...]

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Despite a steady fall in the rate of Chinese economic growth over the past two years, official GDP statistics continue to suggest current growth of more than eight per cent.
Based on both private sector surveys (IPSOS and Nielsen) and official consumer confidence polls, six out of the seven most recent assessments of consumer views suggest [...]

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Employment for marketers in the USA is stabilising, according to the latest Bernhart Associates Digital and Direct Marketing Quarterly Hiring Survey shows. 
After a big spike in first-quarter hiring, employers plan to hold firm on staffing in Q2 of 2012.
Jerry Bernhart, major direct and digital marketing recruiter and principal of Bernhart Associates Executive Search, LLC – [...]

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