Americans and French ‘are more imaginative’, study shows.
When it comes to creativity, Americans and French people take pride in developing creative concepts, while Brits complain they don’t have time.
In fact, there’s a big difference between nationalities when it comes to being creative and willing to be involved in creative tasks – as online international consumer [...]

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Facebook has acquired a San Francisco-based emerging rival for USD 1 billion – the social media giant’s biggest-ever acquisition. 
Instagram – developer of the popular photo application of the same name – is barely two years old and has just 13 employees. The Californian start-up had showed impressive growth figures, which reportedly helped Facebook’s decision to [...]

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Comprehensive data service, Eurocontactpool, is to be made available to business-to-business (B2B) companies in the Czech Republic for the first time.
The move is expected to help drive the Czech Republic’s growing export economy, which is increasing every year, by enabling Czech firms to access prospect customers right across Europe.
EuroContactPool will be offered in the Czech [...]

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With the economic slowdown dragging on, new research shows that companies have made greater efforts to retain customers and stop them shopping around for the cheapest deals.
Retail loyalty specialist GI Insight has found that, over the past few years, companies have increased focus on their customer retention and relationship management strategies, with 74 per cent [...]

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Marketers who fail to get to grips with Internet Service Providers’ (ISP) new spam-blocking filters are at serious risk of failing to deliver emails to the inboxes of consumers. And the knock-on effect is they may lose business for their clients. 
The warning comes from Guy Hanson (pictured) of the UK Direct Marketing Association’s Email Marketing [...]

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The fall-out from the 2008 financial crisis has led to Icelanders considering switching to the Canadian dollar instead of the European currency.
A tiny Nordic country of just of 330,000 people, Iceland is expected to hold a referendum on EU membership early next year. But the euro crisis has shaken confidence in the Union as an [...]

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A major opportunity for quality networking takes place in California this month (May 15-17), at the Hilton San Diego.
The Response Expo 2012 event will include a busy exhibition and top-level line-up of speakers discussing all aspects of the direct response industry. But the show is also renowned as an excellent place to meet and greet [...]

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Consumers warn brands to tailor personal data into effective insight, or they will shop elsewhere.
The proliferation of marketing channels over the last five years has significantly impacted on the way consumers expect to be treated by brands, reports Experian Marketing Services.
As more and more people embrace the multi-channel environment in their own lives, sharing information [...]

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Ollie Bath (pictured) discusses insight, analysis and the need for the right tools to track the customer journey to the last click.
In ad tech there’s an overwhelming need for simplicity, transparency and accountability. As a former client-side marketer, I’m well aware of the enormous leap of faith made when investing media spend, let alone media [...]

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Death of the High Street? Highly exaggerated, reports Andy Wood (pictured): research reveals there’s a co-dependence of offline and online for the modern consumer.
The high street is still a vital stop in the customer journey – but it is rarely used as the sole channel for shopping.
On the contrary, modern consumers use shops as showrooms [...]

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