Avinash Kaushik will be the keynote speaker at SES London, taking place February 20-24 at The Queen Elizabeth ll Conference Centre, Broad Sanctuary in London.  
As the ‘digital evangelist’ for Google, he will share his unique perspectives during his welcome session, titled ‘Business Optimisation in a Digital Age’; exploring balancing multimedia channels, grounding your digital [...]

[Read more →]

It’s hugely informative, it’s especially for international marketers and it’s free! Make sure you sign up to be part of the International Direct Marketing Day being held on Tuesday March 13 (9am-4pm GMT) on a screen near you! 
This extra special online event will showcase the most successful direct and digital marketing campaigns from around Europe, [...]

[Read more →]

Delegates planning to attend the annual USA DMA conference and exhibition in October, have the chance to give it more of an international flavour this year.
After the 2011 show, visitors from around the world expressed hopes for less US-focused programming this time. Organisers have responded by asking for ‘best in class’ international case studies to [...]

[Read more →]

New UPU study provides insight into 20 years of e-services development
Seventy per cent of Posts worldwide consider postal e-services strategically important for the future, according to a unique study by the Universal Postal Union (UPU), measuring the development of these services. 
The research also establishes an important industry index against which to monitor e-services’ evolution.
The study [...]

[Read more →]

David Excell (pictured) discusses what it means to really understand customer buying behaviour
How well do you know your customers?
Not your customer base as a homogenised whole; your individual customers?
With minimal growth forecast throughout most of the industrialised world during 2012, never has it been more important for consumer-facing businesses to initiate direct marketing that delivers [...]

[Read more →]

Five big issues facing global companies
Dominique Turpin (pictured) discusses the business worries which he believes are currently keeping senior global executives awake at night.
Right now, of course, the health of the global economy and unpredictable exchange rates are top of the list of concerns keeping executives from sleeping soundly. But, in my conversations with business [...]

[Read more →]

Even in the digital age, the traditional, physical, tangible mailbox is an effective way to steer the customer journey, says Andy Wood (pictured).
Tales of the death of the mailbox as an effective outlet for reaching consumers have been greatly exaggerated.
Indeed, despite the fact we seem to be well into the age of digital marketing, it [...]

[Read more →]

Love will be in the air next month as Valentine’s Day comes into view – and love is similarly all around for Japanese car giant Honda in its latest UK campaign.
Honda has teamed up with UK confectionery king Swizzels Matlow for a retro influenced sales campaign.
The Derbyshire-based sweet-makers have used their iconic Love Hearts imagery [...]

[Read more →]

Tony Foggett (pictured) shares agency insights into emerging trends.
Now is the time to reflect on key milestones from the past 12 months and examine the trends that will have the biggest effect on multi-channel strategies in the year ahead.
How quickly a year shifts in digital!
In 2010, it sometimes felt as if consumers and technology were [...]

[Read more →]

The intense global media and regulatory scrutiny of the financial services industry is giving bank marketers pause for thought: many are re-evaluating and assessing the best way to communicate, maintain customer confidence and quickly respond to anxiety or fear, reports the international Chief Marketing Officer (CMO) Council in a new report released today.
Entitled, ‘Delivering Positive [...]

[Read more →]