Consider the scenario where the information acquired in real time at a touchpoint from an enquirer is matched to the information held in a marketing database. The touchpoint management process can exist off-site in the ‘cloud’.

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 Experian’s consumer classification system – Mosaic UK – has been updated to reflect demographic and social changes in British society since 2003.
Additional data sources have been added to encompass a more detailed understanding of the ageing population, changes in household composition, the growth in ethnic diversity and the impact of the Internet.
Mosaic UK 2009 draws [...]

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The UK Call Centre & Customer Management Expo is being held September 22-23, at Birmingham’s NEC. Here’s a preview:
Issues of offshoring and outsourcing are once again making headlines, with industry commentators suggesting that more companies are looking to outsource their marketing fulfilment and customer services in order to provide a more flexible, scalable solution.
The benefits [...]

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 Keith Wiser has written a book, bringing his global perspective on the past, present and future of direct marketing.
‘The trouble with the world today is that no-one respects their parents and everyone wants to write a book.’
Cicero wrote those words more than 2,000 years ago.
Today, I have considerably less trouble with the former than [...]

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After advising the UK Information Commissioner’s Office on how marketers will engage with the new Privacy Notices Code of Practice, Nick Martin airs his views on the future of privacy in DM and online.
There aren’t many people who’d admit that their approach to data privacy isn’t quite best practice. But nonetheless, with reasonably generous legislation [...]

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Do you know how to segment eco-evangelists from those who have no interest in green issues . . . and to map where they live? You do now.
Global information provider Experian has launched GreenAware, an accurate measure to map the relationship between household carbon emissions and green behaviours in the UK.   
The result of a [...]

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 Alastair Tempest looks…
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Keith Wiser flies ho…
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Nick Martin says bringing of…
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New research into effective methods of growing email subscriber lists shows text messaging will play an important part – with highly-engaged consumers opting in to increase their interactions with brands online and in-store.
The results of the global poll – detailed in [...]

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