Robert King (pictured) says business in the hospitality sector that take a longer term view of the Games may benefit for years to come.
The London 2012 Olympics will be a prime opportunity for travel, hospitality and retail companies to engage with a variety of new customers from all over the world. 
London is a central and [...]

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Ollie Bath (pictured) discusses insight, analysis and the need for the right tools to track the customer journey to the last click.
In ad tech there’s an overwhelming need for simplicity, transparency and accountability. As a former client-side marketer, I’m well aware of the enormous leap of faith made when investing media spend, let alone media [...]

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Death of the High Street? Highly exaggerated, reports Andy Wood (pictured): research reveals there’s a co-dependence of offline and online for the modern consumer.
The high street is still a vital stop in the customer journey – but it is rarely used as the sole channel for shopping.
On the contrary, modern consumers use shops as showrooms [...]

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Internet World, Europe’s longest-running annual showcase for e-marketing and online business – being held at Earls Court in London, April 24-26 – will be playing host to a standalone show dedicated to social media, with keynote presentations from LinkedIn and Google.
Social Media World offers more than 20 dedicated sessions from acknowledged social networking experts, including Danny Bermant [...]

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Companies, organisations, educational institutes and individuals have until May 8 to apply for grants to support research and education initiatives.
A charity fund aimed at developing the direct marketing industry through supporting education, research and skills development projects is calling for applications for its first round of grants. 
The DM Foundation is offering grants to companies, organisations, [...]

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Rapide launches poll to determine the future of customer experience innovation
The customer is king – or, at least, the customer has to be king in an era of economic hardship where, more than ever before, customer experience is providing the key to success for some of the biggest brands. 
Customer experience is the hot topic – [...]

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Sundays used to be considered a day of rest . . . but times have changed, along with consumer expectations. Now, brands are being advised to talk to potential customers via social media on a Sunday.
Digital analytics firm, Socialbakers, has shared insights from its platform, which shows that Sunday is the most engaging day for [...]

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In an increasingly competitive and fragmenting media marketplace, door drop marketing and leaflet distributions are still among the most effective and efficient ways of talking to prospects – delivering returns on investment whether used nationally, regionally or locally.
And a morning seminar being held in the UK next month promises to help delegates learn to target [...]

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On The Edge – June 21 – London, Congress Centre 
Take part in a new journey of discovery at a provocative one-day conference and networking event being held in London in June: On The Edge will host the marketing industry’s leading figures, delivering insight guaranteed to get attendees thinking. 
Challenging theories and questioning creativity is just the [...]

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The current multichannel approach to sales and service must be mirrored by a multichannel approach to communication, says Claire Sporton (pictured), who has advice for the chief customer officer.
There can be no doubt that demand for customer insight is high on the corporate agenda. The number of C-level roles concentrating on understanding the customer experience [...]

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