Entry has opened for the 2013 Product of the Year Awards – the largest consumer survey of its type, awarding the most innovative FMCG products each year. Recipients of the seal of approval (pictured) can expect direct sales increases as a result of their win, without having to rely on heavy discounting, organisers report.
Established 25 [...]

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Estonia Post reports that its direct mail sales have grown 19 per cent compared to 2010 – and consumer survey shows that a third of Estonians now make a purchase decision based on direct mailers.
The Estonian advertising market as a whole grew by 9.4 per cent last year.
Toomas Türk, head of the Infologistics Division, said: [...]

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Russell Loarridge (pictured) tells how to bridge your website and the social networks to power a modern marketing strategy.
Incorporating social media into marketing strategy is becoming standard practice, but many organisations still struggle with how to make the most of opportunities created by these platforms and tools. 
As social media evolves, so too should the corporate [...]

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The use of video content in ads  increases engagement and positively affects the brand, a study by MediaMind shows. It analysed 24,000 creatives with more than 12 billion impressions served in the US between July and December 2011. The results showed that users exposed to  rich media ads are three times more likely to end [...]

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The European Letterbox Marketing Association (ELMA) has published the first pan-European census of door drop media, covering 20 markets.  
The research found that the door drop market in Europe was estimated at 108 billion items in 2010, worth an estimated €3.8bn of media spend.  
Where comparative data exists, the research found that the market volume [...]

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Despite a steady fall in the rate of Chinese economic growth over the past two years, official GDP statistics continue to suggest current growth of more than eight per cent.
Based on both private sector surveys (IPSOS and Nielsen) and official consumer confidence polls, six out of the seven most recent assessments of consumer views suggest [...]

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Winning market share in foreign markets; aligning a global workforce; competing with strong local players – these are key objectives for companies as they fight for growth and success. 
Creating a strong emotional connection with consumers, regulators and opinion leaders around the world means businesses increasingly need to learn to go global in the modern ‘reputation [...]

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Hope, happiness and an upbeat tone thread through the copy of a mailshot aiming to engender interest in old dogs.
A direct mail campaign by Soho Square for Dogs Trust, the UK’s largest dog welfare charity, is designed to raise money to look after the older dogs in its care and uses messages of positivity and [...]

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Kara Trivunovic (pictured) tells how good use of email can drive profits
Email as a marketing tool is quite possibly the most powerful one in the box, and used properly can generate a substantial increase in business.
Marketers do not need an Oxbridge study to tell them that driving incremental sales from a current customer costs a [...]

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Americans and French ‘are more imaginative’, study shows.
When it comes to creativity, Americans and French people take pride in developing creative concepts, while Brits complain they don’t have time.
In fact, there’s a big difference between nationalities when it comes to being creative and willing to be involved in creative tasks – as online international consumer [...]

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