Conversational marketing technology provider Neolane has announced Ikano Bank as its latest financial services customer in Europe. 
Ikano Bank will implement the Neolane platform to help it boost effectiveness of its marketing communications through building closer, more personalised relationships with its Nordic customers and enabling it to manage cross-channel marketing campaigns. To help define campaign processes, [...]

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The winners of the World Mail Awards 2012 were announced last night at a gala dinner in Geneva, Switzerland.
Organised by global mail and express industry services provider Triangle Management Services, the event was attended by more than 200 senior executives from the postal industry. 
Now in their 13th year, the mail awards have established themselves as [...]

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This year, organisers of the major Cannes Lions awards are honouring Jack Dorsey (pictured) – creator, co-founder and Executive Chairman of Twitter and the co-founder/CEO of Square. 
The Cannes Lions International Festival of Creativity is the world’s largest celebration of creativity in communications. Each year, it presents the Media Person of the Year Award to a [...]

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Failing to follow the digital lead set by their US rivals, ‘Luddite’ British retailers are wasting £32m every year by dispensing paper receipts. This jumbo paper trail weighs the equivalent of 1,380 male elephants!
By contrast, increasing numbers US retailers including Apple, Sears, Kmart, Gap, Banana Republic, Best Buy and Old Navy routinely issue digital receipts [...]

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Kara Trivunovic (pictured) tells how good use of email can drive profits
Email as a marketing tool is quite possibly the most powerful one in the box, and used properly can generate a substantial increase in business.
Marketers do not need an Oxbridge study to tell them that driving incremental sales from a current customer costs a [...]

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Munich-headquartered digital marketing technology provider eCircle has announced it is being acquired by Teradata, a global analytic data solutions company, and Aprimo – a Teradata company and a leader in integrated marketing management software. 
The company says the combination of Teradata’s analytical capabilities, Aprimo’s integrated marketing expertise and eCircle’s cloud-based digital messaging solution will enable marketers [...]

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Columnist Ian Hughes says good service – which used to mark out a good company from a bad one – is now a dying art.
As I write this, the front page of USA Today announces something that I told you, my loyal readers, nearly six years ago – that supermarkets are beginning to trust [...]

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Advertising on mobile devices rocketed by 157 per cent in 2011, to a new high of £203.2 million, according to the annual IAB and PwC mobile advertising spend study.
With smartphone ownership standing at 53 per cent of the UK population, the proliferation of touchscreen technology, 3G, and soaring tablet sales have sparked a surge in [...]

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Tim Biddiscombe (pictured) tells how to overcome some of the key challenges surrounding implementation of marketing automation solutions globally.
There are many challenges facing a company looking to undertake or improve their international marketing.
Here, we’ll explore a few key issues, including those encountered when planning the campaign, managing data, deciding on language preferences and communication channels [...]

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Regional leaders from Microsoft, HTC, Yahoo! STC and MBC will debate new content delivery strategies and partnership opportunities at the annual TMT Finance & Investment Middle East Conference in Dubai next week.
The two-day conference, which is sponsored again this year by Saudi Telecom (STC), features a series of panel discussions and keynote speeches by leading experts from [...]

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