What people love, they will pay for. The businesses that most successfully engage with their customers via social media are those that understand what their customers love.

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Young Australian consumers are increasingly switching off the Internet and reining in their spending in favour of more traditional pastimes, a study from Lifelounge shows.
The annual Urban Market Research report, which analyses the lifestyle choices of 18 to 30-year-olds in Australia, has revealed that the age group’s overall consumer spending dropped AU$5 billion year-on-year to [...]

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John Caslione (pictured below) navigates through the chaos of the financial storm to a new normality.
The world is more interconnected and interdependent than ever before. National economies are now all intimately linked, interconnected and interdependent upon each other.
While global interdependence works in everyone’s favour in good  times, globalisation’s ‘interlocking fragility’ rapidly spreads much pain and [...]

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Liane Dietrich, UK managing director of affiliate network, LinkShare, assesses the rise in international online shopping and the marketing strategies brands need to employ to increase their revenue.
With the recession in full swing and high street sales continuing to tumble across much of the western world, the last 12 months have seen consumers turn to [...]

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Members of online social networks may be more vulnerable to financial loss, identity theft and malware infection than they realise, according to a new survey from Internet security software provider, Webroot.
Surveying more than 1,100 members of Facebook, LinkedIn, MySpace, Twitter and other popular social networks, the international company uncovered numerous behaviours that put social networkers’ [...]

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UK trade exhibition Technology For Marketing & Advertising won the ‘Best Marketing Campaign’ award at the national events industry awards last week.
The prestigious AEO (Association of Exhibition Organisers) Excellence Awards, held in London, are an annual gathering of the great and good within the UK events industry and the awards recognise excellence across the entire [...]

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British postal operator Royal Ma…
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International integrated marketing platform provider, Alterian, and interactive marketing services company, Acxiom, have signed a new and expanded agreement which will see a global roll-out of existing and new Acxiom solutions that incorporate Alterian technology.
 
Acxiom currently uses Alterian technology in many of its custom database solutions, as well as in Acxiom MarketEdge-X™, a solution that [...]

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Editor’s Leader column: June 2009
It’s not easy for international brands and marketers to keep up with consumers and their seemingly insatiable desire for the very latest ways of monitoring always-on, real-time ‘ambient awareness’ (page 10).
I’m informed that Brits are now blogging less and ‘Tweeting’ more, perhaps because mobile chat is less time-consuming to maintain. But [...]

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The way consumers spend thei…
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