Internet World, Europe’s longest-running annual showcase for e-marketing and online business – being held at Earls Court in London, April 24-26 – will be playing host to a standalone show dedicated to social media, with keynote presentations from LinkedIn and Google.
Social Media World offers more than 20 dedicated sessions from acknowledged social networking experts, including Danny Bermant [...]

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Many people avoid launching products or services, or even revealing fresh concepts, on ‘unlucky’ Friday 13. But one UK-based print services firm chose the date especially.
This Friday, Bytes Document Solutions is airing its first viral ad: Ihateprinters.co.uk  
It’s good, but it’s not pretty!
The promotional film by the international firm – Xerox ‘Partner of the Year’ [...]

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Rapide launches poll to determine the future of customer experience innovation
The customer is king – or, at least, the customer has to be king in an era of economic hardship where, more than ever before, customer experience is providing the key to success for some of the biggest brands. 
Customer experience is the hot topic – [...]

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Emer Timmons (pictured) reports from the recent Retailtopia event in London.
When you look down on the shoppers from nearly 400 feet, Oxford Street looks like the beating heart of British retail. I saw that heart beating as strong as ever earlier last month when I joined Professor Patrick Barwise, chairman of Which?, at the top [...]

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On The Edge – June 21 – London, Congress Centre 
Take part in a new journey of discovery at a provocative one-day conference and networking event being held in London in June: On The Edge will host the marketing industry’s leading figures, delivering insight guaranteed to get attendees thinking. 
Challenging theories and questioning creativity is just the [...]

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Digital marketing in the Middle East and North Africa (MENA) is experiencing tremendous growth, according to an Econsultancy report, which has found that 58 per cent of marketers are increasing their digital marketing budgets in 2012.
Econsultancy’s second annual State of Digital Marketing in MENA report looks in detail at the use of different online and [...]

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An international expert is claiming that the mobile phone will take the place of the personal computer by 2020.
Stace Hipperson – chief technical officer and co-founder of IT and data software company, Real Status – believes mobiles will be so connected they will become the primary personal computing devices; enabling everything from making purchase payments [...]

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Valentine’s Day has long passed, but we should still embrace the postman, says Philip Ricketts (pictured): because there’s gold not ‘junk’ in the mail!
FACT FILE:

Ninety-two per cent of direct mail is opened
21.9 million adults have taken action, prompted by direct mail
Of these, 14.2 million bought something
Direct mail delivers £27 billion to the UK economy
There are [...]

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Now in its 12th year, the latest Reader’s Digest European Trusted Brands Survey confirms that, even when times get tough, consumers still remain loyal to the brands and services they trust the most. The survey questioned more than 27,000 Europeans living in 15 different countries to show that, in most cases, the trusted brands of [...]

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Tim Palmer explains how to conduct a successful Word Of Mouth campaign.
First published: DMI August/September 2010.
Let’s be clear from the start. Word of Mouth (WOM) is not a ‘digital thing’ and is not new. WOM is the original and purest form of marketing.
When it comes to advice, we listen to who we trust. We don’t [...]

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