The EU-driven legislation designed to protect web-users from being tracked by cookies without their consent, comes into force in May. Companies with online services need to ensure compliance with the law as the Information Commissioner’s Office (ICO) has powers to penalise non-compliant companies after May.
Although he believes the legislation to be over-protective, Jonathan Erwin [...]
Recent articles tagged with the word "time"
Which way will the cookie crumble come May 2012?
February 3rd, 2012 · No Comments
Tags: Editorial · This month's online edition
Financial-product customers prefer to obtain marketing information online, new research shows
February 3rd, 2012 · No Comments
Paul Seabrook (pictured) examines the latest fast.MAP survey results.
Websites – whether independent, comparison or brand-owned – together continue to be people’s main financial service research routes, each used by around three out of ten consumers, according to new research.
Also revealed are people’s main reasons for selecting the financial brands they use – they include the [...]
Tags: Features · This month's online edition
Google’s ‘digital evangelist’ heads for top speaker spot at SES London 2012
February 1st, 2012 · No Comments
Avinash Kaushik will be the keynote speaker at SES London, taking place February 20-24 at The Queen Elizabeth ll Conference Centre, Broad Sanctuary in London.
As the ‘digital evangelist’ for Google, he will share his unique perspectives during his welcome session, titled ‘Business Optimisation in a Digital Age’; exploring balancing multimedia channels, grounding your digital [...]
Tags: News · Sally Hooton · This month's online edition
Consumers vote for innovative products while seeking to save cash
February 1st, 2012 · No Comments
This year’s UK Product Of The Year Awards winners have been announced and the votes have revealed that consumers, feeling the financial squeeze, are giving up luxuries such as beauty products and takeaway coffees, in favour of multi-tasking products.
More than 9,000 consumers voted to determine the results of the 2012 Product of the Year survey, [...]
Tags: News · Sally Hooton · This month's online edition
Court dismisses Polish mail monopoly case
January 30th, 2012 · No Comments
Poland’s national postal service, Polish Post, has lost a key court battle against a private sector competitor it claimed was delivering mail in violation of the country’s monopoly protections.
The verdict of the district court in Krakow is open to a possible appeal, reports Post&Parcel.
Although Poland has to fully open up its postal market to competition [...]
Tags: News · Sally Hooton · This month's online edition
E-retailers losing ‘millions in sales’ by ignoring online customer enquiries, says report
January 27th, 2012 · No Comments
The UK’s e-retailers are losing millions of pounds in sales by failing to respond to customers’ online requests for product and service information, new research has revealed.
The findings of a survey of 217 companies trading in ten different retail sectors, conducted on behalf of the UK Direct Marketing Association’s Response Management Council, show that one-in-ten [...]
Tags: News · Sally Hooton · This month's online edition
Chinese brewer hires Brit for web video ad campaign
January 27th, 2012 · No Comments
China’s oldest and third largest brewer, Harbin Beer, has hired a British company to serve and audit its online video advertising in China.
UK-based Telemetry says this is a major achievement as it is the first foreign company to be permitted to serve and audit an online video campaign for a Chinese brand within China.
With one [...]
Tags: News · Sally Hooton · This month's online edition
Call for international case studies for USA DMA’s Vegas show
January 24th, 2012 · No Comments
Delegates planning to attend the annual USA DMA conference and exhibition in October, have the chance to give it more of an international flavour this year.
After the 2011 show, visitors from around the world expressed hopes for less US-focused programming this time. Organisers have responded by asking for ‘best in class’ international case studies to [...]
Tags: News · Sally Hooton · This month's online edition
Posts consider postal e-services strategically important for future: study
January 24th, 2012 · No Comments
New UPU study provides insight into 20 years of e-services development
Seventy per cent of Posts worldwide consider postal e-services strategically important for the future, according to a unique study by the Universal Postal Union (UPU), measuring the development of these services.
The research also establishes an important industry index against which to monitor e-services’ evolution.
The study [...]
Tags: News · Sally Hooton · This month's online edition
Marketing spend up again despite slump in confidence: Bellwether study
January 19th, 2012 · No Comments
The latest Bellwether survey, published today by the Institute of Practitioners in Advertising (IPA), reveals that marketing budgets were revised up in Q4 for a second successive quarter, as companies sought to protect market share against competitors.
With 20 per cent of companies reporting an upward revision compared to 19 per cent that reported a reduction, [...]
Tags: News · Sally Hooton · This month's online edition





















