Email conversion rates have become the most pressing concern for the UK email marketing sector, research published by the UK Direct Marketing Association (DMA) reveals.
According to the findings of the DMA Email Marketing Council’s fifth annual National Client Email Report, sponsored by Alchemy Worx, 48 per cent of email marketers say conversion rates are now [...]
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Conversion rates are email marketers’ biggest concern: report
May 22nd, 2012 · No Comments
Tags: News · Sally Hooton · This month's online edition
Nordic bank implements conversational marketing technology
May 22nd, 2012 · No Comments
Conversational marketing technology provider Neolane has announced Ikano Bank as its latest financial services customer in Europe.
Ikano Bank will implement the Neolane platform to help it boost effectiveness of its marketing communications through building closer, more personalised relationships with its Nordic customers and enabling it to manage cross-channel marketing campaigns. To help define campaign processes, [...]
Tags: News · Sally Hooton · This month's online edition
Enter the world of shopping
May 17th, 2012 · No Comments
Adam Stewart (pictured) charts how commerce has changed in just a few months and discusses ways to reach a borderless 24/7 shopping community.
Over the last 18 months, the e-commerce sector has seen phenomenal growth and, despite tough conditions on the high street, sales online remain buoyant. In fact, research from Forrester has predicted that online retail [...]
Tags: Features · This month's online edition
McKinsey & Company to speak at IDM B2B Conference in London next week
May 16th, 2012 · No Comments
The Institute of Direct and Digital Marketing (IDM) has announced it has secured global consulting firm McKinsey & Company to speak at its annual B2B Marketing conference, sponsored by D&B, on Thursday May 24.
McKinsey’s session, Find Big Growth in Big Data, will share global perspectives on how to make sense of the phenomenal amount and [...]
Tags: News · Sally Hooton · This month's online edition
Creator of Twitter named Cannes Lions’ Media Person of the Year
May 15th, 2012 · No Comments
This year, organisers of the major Cannes Lions awards are honouring Jack Dorsey (pictured) – creator, co-founder and Executive Chairman of Twitter and the co-founder/CEO of Square.
The Cannes Lions International Festival of Creativity is the world’s largest celebration of creativity in communications. Each year, it presents the Media Person of the Year Award to a [...]
Tags: News · Sally Hooton · This month's online edition
Did you know…… fascinating Facebook facts from Socialbakers ahead of the IPO
May 15th, 2012 · No Comments
Facebook is critical in helping brands build momentum in emerging markets, new data from social media analytics provider Socialbakers reveals. Just days before the most-anticipated initial public offering in history, Socialbakers proves just how powerful the 901 million-member Facebook platform is for big brands looking to expand their global footprint and penetrate emerging markets.
With 901 [...]
Tags: News · Sally Hooton · This month's online edition
Don’t forget the footie in a summer of great UK marketing opportunities
May 15th, 2012 · No Comments
Philip Penlington (pictured) says it’s not just the Queen’s Jubilee and the Olympics which marketers should be leveraging.
In the UK currently, now is the quiet before the storm of a summer of great events which will take over media and public interest very soon: the Queen’s Diamond Jubilee, the Euro 2012 football tournament with both [...]
Tags: Features · This month's online edition
Charities ‘suffer from poor data’
May 9th, 2012 · No Comments
Poor data management and too much contact with supporters is affecting charitable donations.
That’s the finding of a study for data asset management specialist The REaD Group, which was looking for ways for charities to increase their fundraising.
Consumer perception of how charities market their services and the way they use and manage supporter data has changed [...]
Tags: News · Sally Hooton · This month's online edition
2012 CLIO Awards: winners announced
May 9th, 2012 · No Comments
The winners of the 2012 CLIO Awards, one of the world’s most recognised awards competitions honouring excellence in advertising, design and communications, have been announced by organisers Prometheus Global Media. The international competition received morre than 11,000 submissions from countries around the world, including Vietnam, Brazil and Saudi Arabia. Recipients of Grand, Gold, Silver and [...]
Tags: News · Sally Hooton · This month's online edition
Breathing new life into the corporate website
May 8th, 2012 · No Comments
Russell Loarridge (pictured) tells how to bridge your website and the social networks to power a modern marketing strategy.
Incorporating social media into marketing strategy is becoming standard practice, but many organisations still struggle with how to make the most of opportunities created by these platforms and tools.
As social media evolves, so too should the corporate [...]
Tags: Features · This month's online edition



















