Consider the scenario where the information acquired in real time at a touchpoint from an enquirer is matched to the information held in a marketing database. The touchpoint management process can exist off-site in the ‘cloud’.

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Internet data collection and analysis specialist, Webtrends, has revealed how individuals within social media sites have been discussing Michael Jackson and his music since the ‘King of Pop’s’ untimely death last month.
Using Webtrends social measurement powered by Radian6, a social media monitoring and analysis solution, Webtrends has brought to light the peaks and troughs in [...]

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The 12th annual Top 500 Superbrands survey, identifying the UK’s strongest consumer brands by polling the British public, has launched and reaffirms the success of the fast food chains and multiple supermarkets in the economic downturn.
Some of the brands showing the strongest year-on-year improvement in the survey include McDonald’s, which rises 227 places, Burger King, [...]

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South Korea’s lifting economy could be the precursor for recovery in the region, reports from the Bank of Korea, in the Financial Times and from the World Advertising Research Center (WARC) agree.
The South Korean economy is reported to have grown by 2.3 per cent between April and June – which would mark the fastest quarterly [...]

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Young Australian consumers are increasingly switching off the Internet and reining in their spending in favour of more traditional pastimes, a study from Lifelounge shows.
The annual Urban Market Research report, which analyses the lifestyle choices of 18 to 30-year-olds in Australia, has revealed that the age group’s overall consumer spending dropped AU$5 billion year-on-year to [...]

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Australian broadcaster SBS is promoting its coverage of The Ashes by using truck-side mobile billboards around Sydney and Melbourne, displaying taunts for the England cricket team.
The billboards have been created to resemble cricket scoreboards and include jibes by the Aussies about the Brits, such as:
‘England invented cricket. We’re just better at it’

‘In 1948 [...]

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Media and marketing trade associations from across America – including the USA Direct Marketing Association (DMA) – have joined forces to release self-regulatory principles which protect consumer privacy in ad-supported interactive media; requiring advertisers and [...]

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 Keith Wiser has written a book, bringing his global perspective on the past, present and future of direct marketing.
‘The trouble with the world today is that no-one respects their parents and everyone wants to write a book.’
Cicero wrote those words more than 2,000 years ago.
Today, I have considerably less trouble with the former than [...]

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 When will the financial gloom lift? Doug Sacks has been gazing into his crystal ball for clues.
The BIG question here and elsewhere remains the weakness of the national and global economies. Specifically, as Americans are fairly impatient people, when will we turn the corner and see the sun shine again?
This does not have to be [...]

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After advising the UK Information Commissioner’s Office on how marketers will engage with the new Privacy Notices Code of Practice, Nick Martin airs his views on the future of privacy in DM and online.
There aren’t many people who’d admit that their approach to data privacy isn’t quite best practice. But nonetheless, with reasonably generous legislation [...]

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