Ian Hughes says he made a mistake when he consigned Twitter to the corporate rubbish bin.
When I am wrong, I am prepared to admit I am wrong. I was wrong once before and it might be that I am wrong again.
I recently wrote that I could see no commercial use for Twitter. And indeed, at [...]

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Keith Wiser says business is booming. But there is a down-side.
I recently read the 1997 biography of Paul McCartney by Barry Miles, Many Years from Now. Apart from being a rollicking good read, a number of things struck me.
One was the sheer speed at which Lennon and McCartney knocked out hit after hit after hit. [...]

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Susanne Hornikel explores the direct marketing industry in the Czech Republic.
The Czech Republic is well known for its wonderful landscape and cultural and historical memorials. It boasts numerous world famous monuments from different eras, as well as 19th century musicians such as Bedřich Smetana and Antonín Dvořák and literary giants Franz Kafka and Milan Kundera. 
Despite [...]

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Alastair Tempest (FEDMA director general) reports on the findings of a unique email marketing study, covering 21 countries across Europe, plus the USA.
Many businesses have realised that launching new products during economic downtowns is a pretty smart move – and so trade associations, of course, can also only learn from good examples. For that reason, [...]

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Permission marketing experts Rosemary Smith and Jenny Moseley take a closer look at multi-channel unsubscribes.
News from the UK DMA that email unsubscribe rates doubled last year to more than two per cent per campaign is no surprise. Recession drove many marketers to the e-channel and a fair amount of badly targeted ‘spray and pray’ campaigns ensued. UK legislation (along with [...]

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On a visit to his local supermarket, Doug Sacks becomes a victim of marketers’ Shelf Space Wars.
Wait a minute. I’m still tabulating the results. Hold on. I’m using an abacus . . . Yes now I have it. I had ZERO responses to my last column, in which I looked for support to build a [...]

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Nick Martin discusses the UK Electoral Roll and how changes to it will affect marketers. 
My eldest daughter attained the age of majority last month and duly received an application to be included in the register of electors.
I clearly need to learn to let her stand on her own two feet, but I sat down with [...]

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 Herschell Gordon Lewis says there are marketers who sour the grapes others have nurtured. 
Sophisticates know ‘The Little Foxes’ as a stage play and subsequent movie based on the script by Lillian Hellman. Although on occasion small theatre companies still produce the play, the plotline is usually lost in history, because both play and movie date back [...]

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The end of Twitter is nigh . . . so, what’s next?
For those of you who follow my shenanigans here, you will know that last year I attempted a three-month tweet-fest, attempting to keep Facebook, Twitter and my Linked-in status up to date.
I tried and I failed – my prognosis was: "I don’t get it."
Since [...]

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Ian Hughes makes a marketing prediction for 2010.
During a recent visit to Hungary, I got a brief glimpse of the future and it made me think. It ought to make you think, too.
I recall a James Bond film from a few years ago in which our philandering hero had a BMW that he could control [...]

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