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Google’s ‘digital evangelist’ heads for top speaker spot at SES London 2012
Avinash Kaushik will be the keynote speaker at SES London, taking place February 20-24 at The Queen Elizabeth ll Conference Centre, Broad Sanctuary in London.
As the ‘digital evangelist’ for Google, he will share his unique perspectives during his welcome session, titled ‘Business Optimisation in a Digital Age’; exploring balancing multimedia channels, grounding your digital existence in driving economic value and ...
[Link]Eurostar selects new pan-European creative agency
Eurostar, the high-speed passenger train service linking London and mainland Europe, has selected AMV BBDO to provide creative and advertising services across all markets, following a multi-stage pitch process.
AMV BBDO will work alongside Eurostar as lead creative agency in the strategic development of its pan-European advertising. In partnership with CLM BBDO, which will take responsibility for activation in France and ...
[Link]Consumers vote for innovative products while seeking to save cash
This year’s UK Product Of The Year Awards winners have been announced and the votes have revealed that consumers, feeling the financial squeeze, are giving up luxuries such as beauty products and takeaway coffees, in favour of multi-tasking products.
More than 9,000 consumers voted to determine the results of the 2012 Product of the Year survey, advising fellow shoppers on the ...
[Link]SDL completes acquisition of Alterian
SDL – a major provider of Global Information Management (GIM) solutions – has today announced it has completed the acquisition of Alterian, an international leader in marketing analytics, social media monitoring and campaign management, for a net cash consideration of £69.7 million.
The SDL board believes the addition of Alterian’s integrated marketing platform capability will bring strong synergies and enhancements to ...
[Link]International Direct Marketing Day to showcase the best campaigns
It’s hugely informative, it’s especially for international marketers and it’s free! Make sure you sign up to be part of the International Direct Marketing Day being held on Tuesday March 13 (9am-4pm GMT) on a screen near you!
This extra special online event will showcase the most successful direct and digital marketing campaigns from around Europe, the Middle East and beyond. ...
[Link]Court dismisses Polish mail monopoly case
Poland’s national postal service, Polish Post, has lost a key court battle against a private sector competitor it claimed was delivering mail in violation of the country’s monopoly protections.
The verdict of the district court in Krakow is open to a possible appeal, reports Post&Parcel.
Although Poland has to fully open up its postal market to competition from the private sector ...
[Link]E-retailers losing ‘millions in sales’ by ignoring online customer enquiries, says report
The UK’s e-retailers are losing millions of pounds in sales by failing to respond to customers’ online requests for product and service information, new research has revealed.
The findings of a survey of 217 companies trading in ten different retail sectors, conducted on behalf of the UK Direct Marketing Association’s Response Management Council, show that one-in-ten companies do not respond to ...
[Link]Chinese brewer hires Brit for web video ad campaign
China’s oldest and third largest brewer, Harbin Beer, has hired a British company to serve and audit its online video advertising in China.
UK-based Telemetry says this is a major achievement as it is the first foreign company to be permitted to serve and audit an online video campaign for a Chinese brand within China.
With one billion user impressions a ...
[Link]MMA hosts brand and agency briefing and debates lessons learnt in 2011
The international Mobile Marketing Association (MMA) is staging its first Brand and Agency Briefing of 2012 in London next week.
The event will feature an interactive panel debate focused on mobile marketing strategies and tactics used over the recent Christmas period – illustrated through case studies demonstrating how brands are leveraging the mobile channel.
Renowned speakers and marketing trail-blazers will ...
[Link]Polish entrepreneurs launch targeted international ad network for daily deals
Picture the scene: you go shopping and, within a few minutes, you find just the item you have been looking for. Even better, it’s on offer – a 70 per cent discount!
Furthermore, all this has been achieved while surfing your favourite websites . . . and the item is available in your preferred region.
A group of Polish entrepreneurs have ...
[Link]Call for international case studies for USA DMA’s Vegas show
Delegates planning to attend the annual USA DMA conference and exhibition in October, have the chance to give it more of an international flavour this year.
After the 2011 show, visitors from around the world expressed hopes for less US-focused programming this time. Organisers have responded by asking for ‘best in class’ international case studies to be put forward for their ...
[Link]Expo will provide ‘biggest and most informative’ business communications event this year
A two-day event – Unified Communications Expo – will demonstrate the value of ‘connected business anywhere’ to thousands of visitors, show organisers say.
Staged at London’s Olympia on March 6-7, the event promises to inform visitors from small to large organisations and cover all key lines of business – HR, sales and marketing finance and business IT – showcasing the latest technologies ...
[Link]Posts consider postal e-services strategically important for future: study
New UPU study provides insight into 20 years of e-services development
Seventy per cent of Posts worldwide consider postal e-services strategically important for the future, according to a unique study by the Universal Postal Union (UPU), measuring the development of these services.
The research also establishes an important industry index against which to monitor e-services’ evolution.
The study points ...
[Link]Come and join us in February: we’re at TFM&A … AND we’re having another Margarita Monday party!
The GMA – the Global Marketing Alliance (parent of DMI publications) – is looking forward to meeting up with international marketers in February.
First of all, we are having a party! As usual, on the eve of a major marketing industry event, the GMA will be staging the London branch of its world-famous Direct Margarita International networking meet-ups, enabling internationals to ...
[Link]Secured Mail acquires part of DHL Global Mail UK
UK-based independent postal operator, Secured Mail, has acquired the Downstream Access (DSA) Division of DHL Global Mail UK. The agreement is subject to contract.
The deal, for an undisclosed sum includes a mail depot in Crick, Northamptonshire, with 55 staff and increases Secured Mail’s share of the market.
Existing clients of DHL Global Mail UK’s DSA unit include Debenhams, Mothercare and ...
[Link]Marketing spend up again despite slump in confidence: Bellwether study
The latest Bellwether survey, published today by the Institute of Practitioners in Advertising (IPA), reveals that marketing budgets were revised up in Q4 for a second successive quarter, as companies sought to protect market share against competitors.
With 20 per cent of companies reporting an upward revision compared to 19 per cent that reported a reduction, the upward revision was marginal ...
[Link]Amadeus helps Which? get closer to its customers: case study
Business solutions specialist Amadeus Software Limited, has helped UK consumer rights magazine publisher Which? develop an agile, scalable Customer Relationship Management (CRM) system, cutting data processing time from days to hours.
The customised SAS solution began delivering a return on investment immediately and will pay for itself within 12 months, the company reports.
Which? used to be a monthly subscription-based ...
[Link]Uni-Marketing appointed for National Geographic data management
UK-based list broker/manager, Uni-Marketing, has been appointed to exclusively manage the international database of the National Geographic Society (worldwide excluding USA/Canada).
The National Geographic Society was founded in 1888 as a non-profit organisation and has maintained its mission to increase and distribute geographic knowledge around the globe. The society has earned a worldwide reputation as the leading source of accurate, often ...
[Link]Love is all around as Honda offers a sweet treat for customers
Love will be in the air next month as Valentine’s Day comes into view – and love is similarly all around for Japanese car giant Honda in its latest UK campaign.
Honda has teamed up with UK confectionery king Swizzels Matlow for a retro influenced sales campaign.
The Derbyshire-based sweet-makers have used their iconic Love Hearts imagery for Honda’s nationwide sales ...
[Link]Text is best for mobile promotions among European consumers: study
Mobile-owning consumers in the UK, Germany and France prefer receiving SMS-based promotions as opposed to other mobile channels, new research published by the UK Direct Marketing Association (DMA) has revealed.
The study, conducted by Toluna QuickSurveys on behalf of the DMA and report sponsor Velti, shows that 38 per cent of UK mobile owners prefer receiving promotional offers via SMS, compared ...
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