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Harte-Hanks acquires Information Arts
Worldwide direct and targeted marketing company, Harte-Hanks – which is headquartered in North America – has just announced that it acquired Information Arts (UK) Limited yesterday, August 31.
Information Arts, based in High Wycombe, is a provider of data-driven marketing insight to business-to-business marketers across Europe – and increasingly across the globe.
It will operate as a business unit of Harte-Hanks ...
[Link]Agreement extends ad watchdog’s digital remit
The digital remit of the UK’s Advertising Standards Authority (ASA) is to be extended significantly to deliver more comprehensive consumer protection online.
The ASA’s present remit online includes ads in paid-for space and sales promotions wherever they appear. But from next year, the rules in the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (the CAP Code) will apply ...
[Link]Digital ad spend almost doubled in first half of 2010: China and Middle East lead global growth
Spend on digital advertising soared 47 per cent in the first half of this year, a report from the Rubicon Project shows.
The Q2 2010 Online Advertising Market Report reveals that – despite growing concerns around privacy legislation and data risks – industry growth is being driven by audience buying, increase in spend from international markets and automation.
The Rubicon Project, ...
[Link]Learn how to turn leads into profits
How can you effectively manage your company’s demand for quality leads, at low cost – and qualify, score, nurture and prepare them for conversion to sale?
Find out at a seminar to be held in London on the afternoon of September 30.
Hosted by B2B Marketing in association with Mardev-DM2, the event is an opportunity to pick the brains of speakers ...
[Link]Women embrace the mobile web – usage up 575% since 2008
The percentage of women accessing the web on their mobile phones has risen 575 per cent in two years, according to web browser Opera’s latest ‘State of the Mobile Web’ report.
South Africa leads the world’s push for gender equality on the mobile web, with women accounting for nearly 44 per cent of mobile web users (up from 24.7 per cent ...
[Link]US direct marketers facing longer unemployment
The job outlook for unemployed direct marketers in the US has sharply deteriorated since last summer, according to a new study by Bernhart Associates Executive Search, LLC, a major digital and direct marketing executive search firm.
Jerry Bernhart, principal of Bernhart Associates, said: "In Summer 2009, we asked unemployed direct marketers how long they had been looking for a job. We ...
[Link]Targeting helps company increase email revenue 120%
US-based T-shirt company Threadless has announced it increased revenue from its email marketing efforts by 120 per cent, year-on-year, with targeted content and promotions to segments of its international online community.
Powered by global marketing solutions provider ExactTarget and promoted on the Threadless website, the retailer posted the gain following a 2009 revision of its email marketing effort that expanded the ...
[Link]Tool tests best website elements for international markets
International SEO agency, OBAN Multilingual, has launched GlobalMaxer, which it describes as ‘the first cultural multivariate testing tool available on the market’.
The tool allows marketers to test combinations of web design elements, such as colours, fonts, graphics placement and page size, in order to pinpoint which elements provide the best conversion rates in different cultural markets.
GlobalMaxer uses elements from ...
[Link]PAR supplies business data for Google Maps
Google has appointed the European database specialist, PAR, to supply business data for Google Maps for Sweden and Finland.
Under the agreement, PAR will provide, and continually update, data for Google Maps from its pan-European business database, EuroContactPool.
This will enable users of Google Maps to ‘see’ businesses in the location where they’re looking and click on to them to get ...
[Link]Polish firm cleans up mobile data
Poland-based firm, Directan, has introduced a data cleaning system for both the Polish market and internationally.
The system remotely checks the status of mobile phone numbers, without inconveniencing the user. Among its services, the system can check whether the number is live, connected, has been switched off and whether it has been registered with a Telephone Preference Service.
Directan says its ...
[Link]International marketer Bridges joins Data Services Inc
Regular DMI guest author Mark Bridges has joined US-based Data Services Inc as senior director for international sales and business development.
Bridges (pictured) is an experienced international direct marketer who has worked with a broad range of blue-chip clients, primarily publishers and multi-channel merchants in both business and consumer categories around the world.
British-born, he is a frequent industry speaker ...
[Link]Show promises ideas to grow your business
Small businesses seeking new ways to raise finance, achieve more sales, avoid unnecessary litigation and tribunals, or master the latest in technology are being encouraged to attend a conference in London on September 8.
Fresh Business Thinking LIVE! 2010 takes place in Old Billingsgate and promises to be a power-packed one-day event that will include an array of clinics, workshops and ...
[Link]A finger on the pricing pulse: anniversary firm launches unique app
A global pricing consultancy has come up with a thoroughly modern way of celebrating its 25th anniversary. It has launched a mobile phone application.
Simon-Kucher & Partners’ unique application measures the EBIT (earnings before interest and taxes) impact on the levers of sales, prices and costs, using the Germany-based company’s figures as the basis for the measurement.
The app answers the ...
[Link]90 million text messages a year globally by 2015
New types of SMS mobile banking alerts will help to treble the volume of mobile banking messages to almost 90 billion a year by 2015, equating to one message every two days, per mobile banking user.
So says a new in-depth global study by Juniper Research, whose interviews with mobile banking vendors and banks reveal there is considerable scope for banks ...
[Link]Date announced for CIM conference
The international Chartered Institute of Marketing (CIM) has announced its major conference is to take place on October 21. The annual event will feature world-renowned experts on marketing, sharing their expertise on four key industry issues: marketing strategy, internal engagement, social media and digital customer relationship management.
The one-day event will be staged at the Grange St Paul’s Hotel, London and ...
[Link]Encouraging ABC results point to recovering magazine sector
Figures just released by the Audit Bureau of Circulations (ABC) indicate of an improving outlook for the UK consumer magazine sector.
Total magazine circulation for ABC-audited titles reporting in the first half of 2010 increased by 0.3 per cent compared with the same period in 2009. This follows a robust performance in the previous period, where total magazine circulation fell ...
[Link]Direct marketing generates £205bn annual sales for UK plc
The UK’s direct marketing industry generates £205 billion in sales annually in the UK, according to the findings of new research published by the UK Direct Marketing Association (DMA).
The DMA’s inaugural Value of DM Report, which provides a detailed picture of the total financial contribution the direct marketing industry makes to UK commerce, cites the retail sector as the biggest ...
[Link]Email experts up inbox success by 38 per cent in a month
In just a month, social network Friends Reunited – which has 20.6 million members – boosted its email deliverability from 67.1 per cent to 92.5 per cent.
In May, the company – which sends around 30 million emails each month – deployed Return Path’s suite of email deliverability monitoring tools and services to gain greater insight into the deliverability of its ...
[Link]Designer label ditches vouchers; launches gift card
Designer label, Ted Baker, has launched a reloadable, closed loop gift card in partnership with PrePay Solutions. They have designed, implemented and operated the new gift card programme to replace the retailer’s existing paper based voucher system.
The Ted Baker Gift Card is currently available to all UK customers and will eventually be introduced to all countries where the company has ...
[Link]Spike in online shopping ‘but e-retailers fail to cash in’
UK Internet shopping saw a 22 per cent rise in June compared to last year’s numbers, according to the IMRG Capgemini e-Retail Sales Index – the highest monthly growth registered by the Index in two years.
But despite shopping totalling £4.4bn growth across the board, retailers could be jeopardising their chances to cash in on this latest sales spike by failing ...
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