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Conversion rates are email marketers’ biggest concern: report
Email conversion rates have become the most pressing concern for the UK email marketing sector, research published by the UK Direct Marketing Association (DMA) reveals.
According to the findings of the DMA Email Marketing Council’s fifth annual National Client Email Report, sponsored by Alchemy Worx, 48 per cent of email marketers say conversion rates are now their major concern, followed by ...
[Link]Nordic bank implements conversational marketing technology
Conversational marketing technology provider Neolane has announced Ikano Bank as its latest financial services customer in Europe.
Ikano Bank will implement the Neolane platform to help it boost effectiveness of its marketing communications through building closer, more personalised relationships with its Nordic customers and enabling it to manage cross-channel marketing campaigns. To help define campaign processes, the bank will be supported ...
[Link]Cookie Law: many marketers ’still in the dark about what constitutes consent’
Nearly half of UK marketers say they aren’t confident their efforts to gain consumer consent to place cookies on their devices will meet the new requirements of the ePrivacy Directive, research has revealed.
The finding comes from a survey of more than 150 of the UK’s top marketing agencies, conducted by the UK Direct Marketing Association (DMA) and DataGuidance, a global ...
[Link]World Mail Awards: winners announced at Swiss gala
The winners of the World Mail Awards 2012 were announced last night at a gala dinner in Geneva, Switzerland.
Organised by global mail and express industry services provider Triangle Management Services, the event was attended by more than 200 senior executives from the postal industry.
Now in their 13th year, the mail awards have established themselves as a premier scheme within ...
[Link]Callcredit supplies data to UK-based direct marketing list provider
Online marketing list supplier, MarketingFile, has signed up to receive consumer prospect data from Callcredit Information Group.
The company, which provides business and consumer direct marketing data through its website, will aim to sell Callcredit’s universe of marketing contacts, tagged with a range of demographic, lifestyle and affluence indicators, to its 40,000 online customers.
Callcredit Information Group holds data on 43 ...
[Link]Lions add to their Asian tiger
Lions Festivals, organiser of the Cannes Lions International Festival of Creativity, has announced it is extending its joint venture with Haymarket Media. The partnership currently runs Spikes Asia Festival of Creativity and the Asian Marketing Effectiveness Festival (AMEs) and will now also include the Digital Media Awards for Asia.
The 2012 Digital Marketing Awards will take place in November in Beijing, ...
[Link]USA DMA leader resigns
The USA DMA has announced that Larry Kimmel has resigned as CEO to join the agency Hawkeye.
To help with the transition, Kimmel will continue as President Emeritus of the DMA and will serve in a senior advisory capacity.
DMA executive vice-president of Washington Operations, Linda Woolley, will become the organisation’s acting president and CEO.
Linda Woolley has been the head ...
[Link]McKinsey & Company to speak at IDM B2B Conference in London next week
The Institute of Direct and Digital Marketing (IDM) has announced it has secured global consulting firm McKinsey & Company to speak at its annual B2B Marketing conference, sponsored by D&B, on Thursday May 24.
McKinsey’s session, Find Big Growth in Big Data, will share global perspectives on how to make sense of the phenomenal amount and type of customer data now ...
[Link]Creator of Twitter named Cannes Lions’ Media Person of the Year
This year, organisers of the major Cannes Lions awards are honouring Jack Dorsey (pictured) – creator, co-founder and Executive Chairman of Twitter and the co-founder/CEO of Square.
The Cannes Lions International Festival of Creativity is the world’s largest celebration of creativity in communications. Each year, it presents the Media Person of the Year Award to a prominent personality who is an ...
[Link]UK DMA and IAB team up to provide email marketing privacy guidance
A ‘how to’ guide has been published to help email marketers working towards compliance with the revised EU ePrivacy Directive.
The UK Direct Marketing Association (DMA) and the Internet Advertising Bureau (IAB) have collaborated on the guide, which establishes the principle of transparent communication when informing consumers about the kind of technologies used in email campaigns to monitor response rates.
... [Link]Did you know…… fascinating Facebook facts from Socialbakers ahead of the IPO
Facebook is critical in helping brands build momentum in emerging markets, new data from social media analytics provider Socialbakers reveals. Just days before the most-anticipated initial public offering in history, Socialbakers proves just how powerful the 901 million-member Facebook platform is for big brands looking to expand their global footprint and penetrate emerging markets.
With 901 million members, if Facebook ... [Link]Former US President Bill Clinton to speak at Cannes Lions
President Bill Clinton will address delegates at the 59th Cannes Lions International Festival of Creativity in France next month.
To celebrate the tenth anniversary of the foundation of Grupo ABC, the largest communications group in Latin America, he will take to the stage in the Palais des Festivals in Cannes on Thursday evening, June 21, and deliver a keynote speech titled, ...
[Link]£60,000 data marketing bursary opens to UK charities
UK-based data marketing company, The REaD Group, has announced the launch of the second Charity Data Bursary. Committed to helping marketers working in the voluntary sector to maximise their fundraising revenue, the total bursary fund of £60,000 will be split into two individual awards to appeal to both large and smaller charities.
Charities with annual income of £10 million or ... [Link]Direct mail hits home in Estonia
Estonia Post reports that its direct mail sales have grown 19 per cent compared to 2010 – and consumer survey shows that a third of Estonians now make a purchase decision based on direct mailers.
The Estonian advertising market as a whole grew by 9.4 per cent last year.
Toomas Türk, head of the Infologistics Division, said: “The total direct marketing ...
[Link]Add video to boost site visits, says study
The use of video content in ads increases engagement and positively affects the brand, a study by MediaMind shows. It analysed 24,000 creatives with more than 12 billion impressions served in the US between July and December 2011. The results showed that users exposed to rich media ads are three times more likely to end up on the relevant website to ...
[Link]Brazil: web ads increase
The growing number of Internet users in Brazil and the increasing time they spend online continues to attract investment in online advertising.
According to 2012 statistics from IBOPE Nielsen Online, the number of advertisers in the South American country using online display ads increased nearly 40 per cent, year-on-year.
The total number of online campaigns grew by 39 per cent. Brazil’s ...
[Link]US sees fewer hiring freezes
Employment for marketers in the USA is stabilising, according to the latest Bernhart Associates Digital and Direct Marketing Quarterly Hiring Survey shows.
After a big spike in first-quarter hiring, employers plan to hold firm on staffing in Q2 of 2012.
Jerry Bernhart, major direct and digital marketing recruiter and principal of Bernhart Associates Executive Search, LLC – which conducts the widely ...
[Link]Learn to reap rewards in ‘reputation economy’
Winning market share in foreign markets; aligning a global workforce; competing with strong local players – these are key objectives for companies as they fight for growth and success.
Creating a strong emotional connection with consumers, regulators and opinion leaders around the world means businesses increasingly need to learn to go global in the modern ‘reputation economy’ and ensure that what ...
[Link]Charities ‘suffer from poor data’
Poor data management and too much contact with supporters is affecting charitable donations.
That’s the finding of a study for data asset management specialist The REaD Group, which was looking for ways for charities to increase their fundraising.
Consumer perception of how charities market their services and the way they use and manage supporter data has changed and there is a ...
[Link]2012 CLIO Awards: winners announced
The winners of the 2012 CLIO Awards, one of the world’s most recognised awards competitions honouring excellence in advertising, design and communications, have been announced by organisers Prometheus Global Media. The international competition received morre than 11,000 submissions from countries around the world, including Vietnam, Brazil and Saudi Arabia. Recipients of Grand, Gold, Silver and Bronze CLIO statues were named in ...
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