RSS 
DMI-News
Recent new items from DMI-news.com
Latest breaking news from DMI-News.com
New whitepaper advises on rich media mobile advertising
To help educate the mobile marketing industry about current rich media mobile ad units, the global Mobile Marketing Association (MMA) has published a new whitepaper.
The paper, Rich Media Mobile Advertising, now available for download, includes definitions, attributes and examples of rich media advertising that are currently being used in the marketplace.
The MMA has created a definition for rich media ...
[Link]Direct mail boosts green credentials
A company’s use of direct mail has a pronounced impact on how consumers perceive its environmental credentials. So says new research commissioned by ONEPOST and published by the UK Direct Marketing Association (DMA).
One third of consumers polled said the presence of a recycle logo alone on an item of direct mail would lead them to perceive a company to ...
[Link]‘Royal Mail and postal workers’ deal will help us thrive’
News that British postal operator Royal Mail and the postal workers’ union have come to a compromise has been welcomed by independent postal expert, Graham Cooper (pictured).
Cooper, MD of ONEPOST, said the deal with the Communication Workers Union (CWU) over the modernisation of the postal service, also bodes well for direct mailers: "The new deal is good news for the ...
[Link]UK face-to-face survey opens to charities around the world
A UK-based annual survey into donor attrition levels is to be expanded to include charities around the world.
The Public Fundraising Regulatory Association – the self-regulatory organisation for face-to-face direct debit fundraising in the United Kingdom – carried out the F2F Donor Attrition and Retention Survey (DARS) in the UK in 2008 and 2009, analysing the cancellation – or ‘attrition’ – ...
[Link]Dubai festival to attract industry players from across MENA region
The third annual Dubai International Advertising Festival takes place next week (March 15-16) and is set to attract advertising and communications industry players from across the Middle East and North Africa (MENA) region.
Staged at The Palladium, a new state-of-the-art venue in Dubai Media City, Dubai Lynx brings together 32 international creatives and clients from 25 companies, presenting seminars and workshops. ...
[Link]Infogroup transitions to full-service DM firm in CCMP deal
Global data provider Infogroup has been acquired by CCMP Capital Advisors for $635 million, transforming it from a public to a private company and to a full-service direct marketing provider.
Bill Fairfield, Infogroup CEO, added: "Transitioning from a public to a private company brings many benefits to our shareholders, clients and employees. Our shareholders will receive an attractive, immediate and certain ...
[Link]Advertising award judges re-route to Sarajevo from Pattaya
The judging of The Intercontinental Advertising CUP has been moved, following the postponement of Thailand’s AdFest 2010 event, due to political unrest there currently.
Sarajevo – the capital of the former Yugoslav republic of Bosnia and Herzegovina – will welcome the judges from around the world next week; from Sunday March 14 to Wednesday 17th.
The CUP was originally scheduled to ...
[Link]Confidence surges among advertising and marketing firms
Advertising and marketing businesses are among the most confident about their prospects for the next six months compared with other industries, according to UK research from Santander Corporate Banking. But the figures show nearly double the number of firms suffered profit falls in the past six months, with 48 per cent reporting declines compared with 25 per cent recording increased profits. ...
[Link]Thailand: political unease forces ad festival postponement
The Asia Pacific Advertising Festival – ADFEST 2010 – due to be staged in Pattaya, Thailand, later this month has been postponed. Organisers say the ‘difficult political situation’ there has forced the decision to delay the event until mid-May.
Vinit Suraphongchai, chairman of the working committee, Asia Pacific Advertising Festival – which was to have taken place March 18-20 – said: ...
[Link]Europe – weak economic growth forecast this year
Europe’s economy is fragile and headed for a year of weak growth, says an economic forecast from the European Commission.
The region’s gross domestic product is set to rise just 0.7 per cent in 2010, with inflation increasing by 1.4 per cent.
The bloc’s seven largest economies account for about 80 per cent of its economic activity. Spain remains the only ...
[Link]Online overtakes newspapers for US readers
Americans are now more likely to surf the web for news rather than buy a printed newspaper or switch on the radio, research reveals. The Internet as a news source is even catching up with television.
For the first time, Internet and mobile phone technology has taken the place of traditional news resources, the Pew Research Center reports.
Respondents to a ...
[Link]Are customers really engaged with brands – or do brands just think they are?
Brands might be seriously involved in the business of engaging with their customers – but are customers feeling engaged by brands? Direct marketing agency, Targetbase Claydon Heeley (in conjunction with MSS) set out to understand the importance customer engagement plays in client organisations and their overall marketing strategy, how it is being used and the barriers faced.
Their findings reveal ...
[Link]Coca-Cola celebrates football happiness with biggest-ever campaign
Coca-Cola has launched its biggest-ever global advertising campaign, supporting the 2010 FIFA World Cup.
The soft drinks giant is one of the major sponsors of the football spectacular, which is being staged in South Africa from June 11 to July 11.
‘History of Celebration’, is part of a series of Coca-Cola commercials and has just been aired on TV and in ...
[Link]Mardev demos online data tool for targeting UK B2B prospects
Business targeting specialist, Mardev, is giving demonstrations of its new online data delivery tool, Mardev Online at stand A19 during the Technology for Marketing and Advertising show at Earls Court, London, today. Using Mardev’s DecisionMaker UK database, Mardev Online will allow users to define their target audience with recently added selection features including Drive Time/Drive Distance and Legal Status, Risk Indicator ... [Link]
Chinese plan for rising incomes
Some 60 per cent of Chinese consumers expect their incomes will increase this year – their confidence reflecting their country’s steady economic growth.
And in the survey of 100,000 families by the National Bureau of Statistics (NBS), CCTV – the state-owned TV network – and China Post, 27 per cent of residents said they expect a significant income increase for 2010. ...
[Link]Positive forecast for B2B market
Business-to-business companies largely agree there are signs of recovery in their sector, a new study shows.
There are some exciting, positive changes showing in the market over a six-month period, the second in a series of market surveys carried out by B2B specialist, Circle Research and supported by ABBA (Association of Business to Business Agencies) and the IDM (Institute of Direct ...
[Link]Demand for magazines remains high, figures show
Fresh circulation figures show that consumers remain passionate about magazines.
In a world of free content on the TV, radio and Internet, the UK public bought well over one billion magazines in 2009 – and more than 85 per cent of UK adults continue to buy magazines.
PPA (the Periodical Publishers Association) chief executive, Barry McIlheney, said: "Readers have a unique ...
[Link]Tories win by a landslide . . . in email campaign technique
The British Conservative Party has by far the best mass email marketing programme, compared to its election rivals, a new study shows.
But the research also shows that all UK political parties - including the Conservatives - are making basic errors in their email marketing and are consequently missing opportunities to influence voters in the run-up to this year’s general election. ...
[Link]Tickets to ride via mobile phone: service set to soar
Nearly 15 billion tickets, for services such as train or air travel, will be delivered to subscribers’ mobile devices worldwide by 2014, compared to just over two billion this year, a new report reveals.
Juniper Research’s Mobile Ticketing study has found that services are developing fastest in the transport sector, with SMS, bar code and, increasingly, app driven services being offered ...
Swiss prepare for Spanish postal deregulation
Swiss Post International is strengthening its presence in Spain and taking over two long-term sales partners in Madrid – in good time for the full deregulation of the Spanish postal market in the next year.
The Dutch ABC Mail Group held the majority of the two companies being taken over – ABC Mail and Mail Partners Spain (MPS). The two ...
[Link]DMI-News.com RSS and Links
RSSStay connected to DMI-News.com the RSS Aggregator for International Direct Marketing
